What are apparently craters on the moon, an asteroid ring or the rocky surface of a planet, are, in fact, the spectacular, beautiful and multiple forms that the flour can adopt. An entire universe that became a form in a recent Campaign of endomarketing driven by Bimbo Lacthe Latin American division of Grupo Bimbo.

On the occasion of World Flour Day, which takes place every March 20, the company launched a campaign aimed at working aspects such as the company’s mission, motivation or feeling of belonging among employees. We worked hand in hand with the agency Denicolás tbwa And he had the Claim “Flour is our universe. ”

“In Bimbo, flour is not just an ingredient, it is the origin of everything that as brand creates. To celebrate World Flour Day, we transform its essence into a visual tribute”, Explain from the agency to Reason.WHY. “Stars, planets and stellar dust come alive in different forms of flour, symbolizing the vast universe of products that the brand has created for 78 years”

Visual tribute seeks reflects Bimbo’s passion and commitment to the art of the bakery, With its crafts, highlighting flour not only as an essential ingredient, but as the heart of everything that creates and produces the company.
The campaign was created for Bimbo, Bimbo Bakeries and Grupo Bimbo brands.

As confirmed by Denicolás TBWA, the campaign was executed in Colombia, Costa Rica and El Salvador last March, with various adaptations and internal distribution for employees and collaborators through Intranet, email marketing, informative newsletters and screens located in the offices of the three countries.

From the agency they share that they develop endomarketing actions and different conversations for their customers, and defends that this type of communication is a space with a lot of potential to create creative, visually attractive campaigns and memorable messages.