Amazon has launched a new Advertising campaign that combines humor, references to gender cinema and daily university situations to demonstrate that your service can save any unforeseen time. Under the motto “Save the Everyday”The brand converts student routine into small pieces of visual narrative with film aesthetics.

The campaign is composed of two spots that parody classic cinema codes: A romantic comedy With overflowed chemistry in the halls and A sequence of terror In a university shower, in which a student trapped without flip flops faces a scene worthy of the genre Slasher. In both cases, the solution is to make an order on Amazon.

The campaign has been devised by the ARC Creative agency and directed by Michael Spiccia through the MJZ producer. The pieces stand out for their narrative rhythm and the strategic use of music.

“Save the Everyday” It will be active until September 7 in cinemas, social networks and digital media. With her, Amazon is positioned as an essential ally for life on campus, prepared to solve intimate disasters to romantic tangles.