Christmas is full of color conventions: the red of Santa’s suit, the green of the tree, the golden lights. But in Crayola’s Christmas ad, developed by Dentsu Creative US and dentsu X, it is a girl who questions this visual code and decides to change it. The protagonist, Zoe, discovers that her dog Pickle cannot see the colors red and green. And in a gesture of love, he changes everything: his tree, garlands, lights… everything turns blue.

The story, directed by Ashkan Memarian and produced by Sibling Rivalry, delves into genuine tenderness with creativity positioned as that ability to observe and adapt the world based on others.

By changing traditional colors for blue, Crayola turns an aesthetic detail into a metaphor for what Christmas can be: a space to look at others with different eyes, to wonder how they celebrate, how they perceive or how they feel.

The campaign is part of its platform“Campaign for Creativity”with which the brand seeks to promote creativity and turn it into the engine to generate significant moments and bonds through it.