Concern for health and well-being, interest in sustainability and the positive impact on the environment, the development of artificial intelligence or technological boredom are some of the aspects that are shaping the tourism industry and that they will continue to do so next year as well.

This is what it indicates Booking in its report on predictions in the travel sector for 2025. To prepare it, it conducted surveys of 27,713 people from 33 countries and territories during the months of July and August of this year. In it he concludes that consumers are redefining the way they experience and relate to the world around them.

In total, Booking has collected its findings in nine big trends, which are what will shape the industry during the coming months. We present them below:

Night tourism boom

More and more travelers are seeking to explore the possibilities of night tourism in its broadest concept. According to the platform, this interest ranges from leisure to the environment or culture, in such a way that the search for activities at night will increase.

Under this concept, users seek to satisfy their curiosity about the sky, the stars, space and the solar system, and the report points out that more than 60% of respondents are considering visiting destinations with little light pollution to discover more about it all.

The trend is also fueled by global warming. Many tourists want to escape the daytime heat and hustle and bustle of crowded tourist sites, and are increasingly planning trips to destinations that offer night or dawn activities. This will cause many attractions to extend their hours and adapt their proposal to meet these demands.

Wellness-focused trips

Health and well-being They occupy prominent spaces in the interests and concerns of users, and their relevance permeates tourism. Thus, 60% of respondents expressed interest in wellness or longevity-focused retreats and experiences designed to extend life.

All of this is driving the innovative activities, such as red light therapy, cryotherapy or stem cell treatments, that is, experiences that go beyond traditional relaxation.

Retreats for men

In relation to the previous trend, Booking points out that there will be a increase in wellness trips for and among men. This is especially due to the normalization of the conversation around mental health, well-being or personal growth among men.

47% of travelers would encourage the men in their lives to take a men-only trip, rising to 65% for Gen Z and 58% for millennials. The company indicates that these trips are a response to current pressures: 29% of men seek to rest, 23% prioritize mental health benefits and 14% seek to address feelings of loneliness through these getaways.

Alternative itineraries

One of the aspects that will have the most impact on the development of the industry is the search for alternative itineraries and destinations to the traditional ones. Booking points out in its predictions that artificial intelligence will play an important role in helping users shape these types of trips, which will pay more attention to personal preferences.

This does not mean that the usual travel agencies will become obsolete, but that consumers will use a wider range of tools to plan your trips. But interest in alternative itineraries will also affect the way tourists communicate, since 44% of travelers say they will refrain from tagging locations on their social networks to prevent destinations from becoming overcrowded.

“Carpe diem” priorities

Booking trends draw a traveler guided by the enjoy the moment. So much so that, according to the report, 46% indicate that they would prefer to spend their money on the trip of a lifetime instead of leaving it as an inheritance. This is especially appreciated among baby boomers and older adults.

On the other hand, the multigenerational trips will increase in 2025, with 58% of travelers admitting that their parents have paid for part or all of their vacation. This will increase the search for collective and shared experiences.

Adventures for all ages

Linked to the previous trend, the company points out that the adventure tourism will increase in all age groups. Thus, the company has observed a 13% growth among users interested in adventure activities, such as skydiving, canoeing or hiking.
This is linked, on the one hand, to a transformation in the social perception of old age and, on the other, to the general increase in life expectancy.

Greater inclusion and diversity

One of the aspects that will mark tourism during the next year is the demand for greater inclusion and diversity, especially at the level of neurodivergence. According to Booking, 49% of neurodivergent travelers who participated in the survey claim to have had negative experiences regarding their needs; and half consider that their travel options are limited.

The platform points out that artificial intelligence tools and friendly sensory environments will help address this problem. 66% of neurodivergent users are interested in AI assistance, and 74% call for more noise cancellation options in airports and hotels.

vintage tourism

Throughout 2025 there will be a boom in vintage travel, driven by respect for the environment and control of spending by consumers. However, this way of traveling is not only characterized by seeking the most economical options, but also by seeking deep cultural connections with the destinations visited. They also emerge as the antithesis of an increasingly globalized world.

As related data, Booking points out that 51% of travelers are interested in buying their vacation wardrobe at their destination; and that 73% have already purchased items from second hand while they were abroad.

The importance of airports

Despite the environmental impact of aircraft activity, flying will continue to be one of the main mobility options for tourists during 2025. Consequently, Airports will play a fundamental role in the tourist experience. Thus, the platform ventures that there will be greater focus on added value and improving the offer, beyond duty free stores and security management.

The report points out that 34% of travelers are interested in visiting a destination based on its airport. Furthermore, among younger travelers, 43% want to enjoy pleasant experiences at the airport, such as sleeping capsules, spas or Michelin-starred restaurants, which will turn stopovers into luxurious pre-travel experiences.