Opel wants to make traffic jams more entertaining: it integrates ChatGPT into its new models

Jane Anderson
Jane Anderson
Opel Mokka en carretera

Access destination suggestions, create routes based on the driver’s preferences or generate questionnaires to keep passengers entertained. Those are some of the functions that Opel ensures that ChatGPT will be able to do thanks to its integration into the company’s new models, including the recently presented Mokka.

The vehicle was presented worldwide last October at the Zurich Motor Show, where some subtle changes to the exterior design, the incorporation of the new logo – the Opel Blitz – and other features were revealed. However, as the brand itself points out, the main changes are found in the interior and the new infotainment options.

ChatGPT can be activated with the expression “Hey Opel”

Thus, the navigation system includes ChatGPT, in version 3.5, which does not use data after January 2022. The company explains that users can explore the possibilities of the tool by activating the navigation system through voice commands, using the expression “Hey Opel.”

The company’s objective when integrating the generative artificial intelligence is to make trips more pleasant and comfortable. It highlights the advantages of OpenAI’s technology having learned from a huge amount of data that it can manage to provide sophisticated and accurate responses to drivers.

For example, ChatGPT in Opel can be used to search for a restaurant in a city, and the tool will suggestions based on personal preferences and provide routes to the chosen destination. You can also answer questions regarding the artists who perform the songs, answer questions about science, music or sports; or create a quiz to increase entertainment.

Opel notes that ChatGPT is available as part of the Connect Plus package, or as an on-demand feature for those customers who purchased the car before its integration. In addition to being included in the Mokka model, the assistant is also available in other modelslike the Astra or the Corsa.

However, Opel is not the first brand to integrate ChatGPT into its vehicles and thus promote a new era of “conversational cars”. In January, as part of the celebration of CES 2024 in Las Vegas, Volkswagen introduced its first vehicles with ChatGPT integrated into its IDA voice assistant, becoming the first high-volume manufacturer to offer the technology in its cars.

Other brands are also incorporating generative artificial intelligence into their vehicles, although it is not necessarily the tool developed by OpenAI. So, Mercedes-Benz is integrating its MBUX virtual assistant; while Hyundai Group is working on incorporating its own language model (LLM) into its AI assistant.