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• Adobe Powers Firefly with Custom Models and New AI Video Capabilities
• Flowers and flamenco, the spring advertisement of El Corte Inglés
• The Soccer World Cup will generate an increase of 10.5 billion dollars in global advertising investment, according to Warc
• Burger King: “We want any Spaniard to have a restaurant less than 30 minutes away”
• Filmin launches its first clothing collection with Brava Fabrics
• Fanta reinforces its leadership in Spain with the focus on innovation and new audiences
• Amsterdam brings works of art to life on the street to promote its cultural offering and museum visits
• Create companies in 48 hours for less than 100 euros: EU Inc, Europe's proposal to strengthen the single market
• 79% of consumers do not want AI to decide for them
• HP deploys its capabilities with mobile printing units and a fence made of sheets of paper
• Mailrelay vs. Mailjet: how to choose the most suitable email marketing platform
• Transportes raises its brand and that of Bus.es with a new image for state-owned buses
• Flex opens a conversation about normalizing fatigue and the importance of sleep
• British Airways is proposed as the escape route from everyday stress
• The best in advertising effectiveness, according to Warc (2025)
• Asindown turns disability into expert criteria with “Simplicity Advisors”
• Kutxabank uses humor to get serious at key financial moments
• Norway denounces the degradation of the internet in a sarcastic short film
• “I would like to see the CEO…”: users make visible the gap between managers and the experience of their products
• 71% of purchase decisions already occur outside the radar of brands, according to ESIC
• Tesco creates a billboard of tulips to highlight its offer beyond the everyday
• Gym Nation introduces naps as a new fitness discipline in the Middle East
• McDonald's promotes its loyalty program through a sweatshirt with Eme Studios
• Beltrán García-Durán assumes the direction of Accenture Song in Spain and Portugal
• Plenitude creates a children's book to overcome the fear of the dark and promote energy savings
• Amazon gives Alexa new personalities, including one for adult users
• Uber launches “Elite”, a chauffeur service with a focus on business travelers and premium users
• Mountain Dew eliminates three letters from the keyboard to show that there is no gaming without “DEW”
• A stadium full of gangsters: the promotion of Netflix and Atlético de Madrid for the “Peaky Blinders” movie
• Mercado Libre encourages deleting personal data from packages before throwing them away
• Old Spice launches “Unbelievably Cool”, its second international campaign created by the Burns agency
• Burger King crowns the consumer as its new king to communicate the improvements of recent years
• War in Iran: why is Kharg Island important?
• CaixaBank conveys its human vision of banking with the “Something personal” campaign
• Carlos Chaguaceda (Prado Museum): “When you communicate to be loved, you never finish doing your job”
• “Expensive shit” or how Huggies has turned a product demonstration into entertainment
• How Quebramar has boosted its loyalty program through data unification
• Apple celebrates 50 years of history by claiming its philosophy of “thinking differently”
• The best in the world in media, according to Warc (2025)
• An NPC rebels against the traditional financial system in cinematic Coinbase ad
• The feeling of arriving home stars in Ikea's new global brand campaign
• Glovo announces an ERE for 750 delivery workers in the midst of a debate on the quality of service
• Air France combines craftsmanship and haute couture to continue its path of elegance and brand elevation
• Banca March identifies with Juan Carlos Ferrero and the construction of successes in this campaign
• This is how Mapfre has brought its new positioning to the digital environment together with Burns
• 7 current marketing tensions and keys to finding balance
• Opticians focus on AI and smart glasses to elevate the category towards technology
• Mediaset Spain appoints Mario Rodríguez as new President after the departure of Cristina Garmendia
• Corona solves a weak point in its experience with files to cut along the dotted line
• Gap promotes its spring collection with a video clip with Young Miko
• Adobe brings conversational editing to Photoshop with new AI assistant
• KitKat transforms the script into its candy bar by making invitations to take a break
• Decathlon changes agency. PS21 wins the account and Fuego releases a video on loss management
• Will the war in Iran end?
• Nestea changes its usual blue to red to announce the launch of a new flavor
• Disney brings the universe of its princesses to a sportswear collection
• Coca-Cola presents “Jump”, its song for the World Cup with J Balvin and Amber Mark
• The best in the world in creativity, according to Warc (2025)
• Puy Du Fou invites you to experience history in its first major brand campaign for television
• Down Spain changes its perspective and denounces social prejudices as barriers to inclusion
• Cannes Lions 2026 awards the Lion of St. Mark to Susan Credle
• Jessica Foster, the AI ​​influencer who puts political propaganda at the service of Only Fans
• This responsible fashion brand turns nature into the model of its new campaign
• The industry opens the competition to choose its new digital meter: this is what the AIMC technical specifications say
• Andalusia wants to change Google with a campaign to expand the image of the “Andalusian woman” on the internet
• Australia Post turns codes into community portraits with national campaign
• Wendy's is looking for a content creator to serve as Chief Tasting Officer
• We spoke with SpecialGuestX, the agency that wants to transform communication through technology
• The search for a shirt or when Madonna responded to Celta de Vigo
• Alain Afflelou launches a collection of prescription glasses with integrated audio for calls and music
• The Mafia Sits at the Table considers changing its name after the Italian offensive
• The Coach bag brand turns literary classics into charms, promoting reading among young people
• Customs intercept 16.2 tonnes of tobacco destined for clandestine factories
• Visa uses deception and fake images to warn of the risks of AI fraud
• Joaquín Mouriz, from BNP Paribas, will be the next President of Dircom
• Coca-Cola Zero talks about optimism to generation Z in its new European campaign
• Tiny outdoor advertising images promote Stockholm photography museum
• Apple gives a lesson in audiovisual narrative in the ads for its new devices
• McDonald's releases photos of party nights to demonstrate its presence in consumers' lives
• Who are these “Revolutionary Guards”?
• “For everyone, for all”: Paradores accompanies its modernization with an invitation to all travelers
• Ax celebrates global passion for football in World Cup campaign
• How does MOSSAD, the Israeli secret service, work?
• 46% of social media professionals have considered leaving their job due to stress or burnout
• Magnum continues to make way for its ice creams in winter with an invitation to schedule the sun
• Chupa Chups creates an impossible packaging to communicate its new easy-to-open packaging
• KitKat transforms Prague outdoor advertising into invitations to take a break
• Lonely Planet reinvents itself and turns its iconic guides into a travel app
• The film “Aves de corral” hijacks the cover of 20 minutes and uses a kiosk to promote itself
• Burger King “responds” to McDonald's with a video of its President enjoying a Whopper
• Lay's opens “Pilla Tortilla” in Madrid, its first restaurant dedicated to tortillas made with its potatoes
• El Chojin participates in Tuio's album, which turns insurance coverage into songs
• A cat with a shoe on its head becomes a style icon in the new TK Maxx campaign
• A destroyed Ferrari and the power of social networks: this is how Ceciarmy communicates its new stage of content
• “Act like you've never seen a hamburger”: McDonald's CEO's uncomfortable product test
• Understanding the preparation of dinosaur skeletons for research and display
• Penguin Random House “frees” its penguin for more emotional communication
• Tesco relaunches its positioning with a brand platform focused on everyday needs
• The “Internship Mailbox” will collect anonymous complaints about possible fraud in professional practices
• La 1 fails to beat Antena 3 despite football, the Goya and the Benidorm Fest
• Honor presents its AI strategy at MWC with a humanoid robot and the “Robot Phone”
• Paramount to acquire Warner Bros. Discovery for $111 billion after Netflix withdraws
• War against Iran: how will the French present in the region be able to return?
• Burger King deploys “Patty”, an AI platform to coordinate kitchen, stock and customer experience
• What is the “Islamic revolution” in Iran?
• A campaign proposes to introduce a clear sound signal when you lose on slot machines
• Carlos Baute or Jaime Lorente promote the Catholic application Hallow
• Elon Musk, Jeff Bezos and Sam Altman, aged, star in a dystopia where AI has eliminated 80% of employment
• Garnier transfers the texture of its sorbet cream to digital in its launch strategy
• The bag to carry olive oil that Aitana wore wins a Gold at the JCDecaux awards
• The “Stranger Things” neon on the Puerta del Sol clock is the Grand Prize in the JCDecaux awards
• This campaign applies tobacco codes to mobile phones to warn about their risks in adolescents
• Audible transfers the concept of its new campaign to an immersive space to “send your head on vacation”
• Doritos and Gallo bet on protein to grow in a trending category
• McDonald's limits itself to copy and its corporate colors to promote products without showing them
• Consumer Affairs proposes prohibiting the sale of energy drinks to children under 16 years of age
• The influencer Verdeliss runs 24 hours without rest to promote the new Decathlon shoes
• Google expands its “Circle to Search” function to identify multiple objects at once
• Nespresso deploys Intervallo, a new self-service experience that seeks maximum coffee personalization
• Three tons of water, many cats and many flowers to challenge the codes of motor advertising
• McDonald's Spain's campaign for its new hamburger is a Korean drama
• KFC enters the snack with a Nocilla sandwich and recovers the viral “La Pepi”
• Burger King publishes the phone number of its President to receive direct criticism from customers
• From Spotify's speaker urn to Supreme's coffin, marketing dares death
• “Stingy"“cheap” and “slop”: Gucci receives criticism for the use of artificial intelligence
• The c de c de Honor award recognizes advertising musicians Coloma Fdez. Armero, Jose Battaglio and Toni M. Mir
• Santalucía premieres “Help!”, a story that remembers the value of helping
• Airbnb invites you to play soccer with Iniesta or visit Morientes' house as part of an agreement with LaLiga
• The French Football League delivers solidarity hats with the colors of each club to fans with cancer
• Gucci combines surrealism and Italianism to promote its new collection
• Channel 4 creates a “dirt feed” to promote the series “Dirty Business”
• A music band and a flamenco from Doñana: this is how Oatly and Ikea communicate their financial results
• The Government establishes a limit of 35% on media income from institutional advertising
• Oreo creates a signet ring to present its new cookie aimed at Generation Z
• Repsol brings the Dakar desert to Madrid with a real sand canvas and a car suspended on the façade
• “AI needs your body”: this is the platform that allows chatbots to “rent humans”
• The “therian” phenomenon, ephemeral conversations and the illusion of relevance
• Fairy gives voice to the dishes in a rap that stands up to the “unnecessary” habit of soaking
• Subway turns loyalty to a sandwich into high jewelry with its gold “Baguette Ring”
• Rimowa launches a surreal campaign with Nicholas Braun (“Succession”) as the protagonist
• A sponsorship marketplace, this team's creative formula to find support from advertisers
• Perplexity cools its advertising commitment in the face of a possible erosion of trust among users
• PepsiCo wants to connect with Generation Z with flavor exchanges, content creators and TikTok Shop
• Radio frequencies are road speed reminders in this campaign
• Netflix aims to capture 10% of global investment in CTV while accelerating its advertising business
• Korean food brand Bibigo creates chopsticks for eating and scrolling
• Substack bets on Spain with the signing of Marcos García and the expansion of its program for creators
• Scottish Government turns emojis into a call to action against online misogyny
• Jaime del Valle (L'Oréal): “Artificial intelligence is going to bring the consumer's revenge”
• Paco León and José Coronado make pediatric palliative care visible in an emotional short film
• Seven traits of Generation Alpha: from in-person fun to its influence on spending
• Tunisia must take a more nuanced approach to regulating iGaming
• From the Great Resignation to job hugging: staying in the company out of fear in the age of AI
• LinkedIn uses humor to reflect modern work life and explain how it can help
• Meta has a patented AI that would continue publishing on behalf of the user after their death
• Tesco brings an origami exercise to British newspapers to celebrate Chinese New Year
• Cat litter brand turns Bumble into feline adoption platform
• Qatar Airways recreates Doha in Fortnite to bring its brand experience closer to young travelers
• AI business battle rages on social media and influencer marketing
• Lidl expands its relationship with fashion with a bag inspired by its shopping cart
• Sydney Sweeney turns to gardening to advertise her own lingerie
• “Pass the Pringles”, the gesture that the snack brand wants to popularize as a symbol of connection
• Freepik launches its first original series created entirely with Artificial Intelligence
• Salomon promises to explore the futures of sport in its new global campaign
• “Pear-flavored cancer”: this campaign uses fruit to warn about the risks of vaping
• Grefusa mocks the limitations of AI and celebrates the human “pleasure” of eating pipes
• Who was Pastor Jesse Jackson who died at age 84?
• The events industry calls for clarity in Spain's railway crisis
• Isahac Oliver leaves &Rosàs after thirteen years in creative direction
• Dating with AI in a bar: this platform's proposals for “modern romance”
• No filters or edits: Reddit comments promote Dove hair mask
• The rebellion against the immediate: the Creativity Club questions 'value' in the digital age
• Study with Buddhist monks shows how meditation boosts brain activity
• 70 years of memories: TVE celebrates its anniversary with an emotional journey through history
• The reactions to Bad Bunny's performance, the latest in Apple's “Shot on iPhone” series
• Irrational, like love: Heinz reinterprets an Italian sweet for Valentine's Day
• Pikolin turns off the screens in Callao to demand digital disconnection and makes intimacy an urban experience
• Hearing aid is presented as a sex toy in new Specsavers advert
• Hellmann's creates the figure of "mayonnaise" to become the flavor of summer in Argentina
• Design at the service of food: Auchan creates a colorful tray to teach children to eat better
• Amazon Ads launches “Creative Agent” in Spain, a chatbot to create ads
• Visa creates V, an AI character that connects sports and music to inspire people
• Target, Adobe, Ford or Audible: the first brands to advertise within ChatGPT
• “Dear something”, the Threads functionality to influence the content displayed by the algorithm
• 83% of consumers would accept ads in AI chatbots, but trust will be decisive
• Nestlé is linked to snacks and family moments with the “My grandfather, my bro” campaign
• Cheil and Worxsphere turn temporary work into a response to youth depopulation in South Korea
• Cupra launches “Own the wheel”, a traveling exhibition about the sensation of driving
• The Zara t-shirt that Bad Bunny wore at the Super Bowl is resold on Vinted for almost €1,000
• The CNMC is looking for “vigilantes” to help detect covert advertising by influencers
• The invisible cost of meetings: an analysis estimates the impact per employee at $80,000 per year
• The Super Bowl reaches 125 million viewers, the second most watched in history
• The representation of advertising investment in GDP was below 0.8% in 2025, according to InfoAdex
• Nike relaunches its All Conditions Gear brand with an experiential strategy that highlights adventure
• Advertising investment falls for the first time in five years, according to InfoAdex data
• Adidas creates its own pasta and turns carbohydrate loading for runners into a brand experience
• Gaes is committed to the normalization of hearing health and places the family at the center of its new brand strategy
• The interior of Ferrari's first electric car has been designed by Jony Ive
• Metro de Madrid seeks marketing agency for the development of its Store
• The case of the Popemobile that Cáritas has converted into an “ambulatory” to bring humanitarian aid to Gaza
• Jungle acquires Prodigioso Volcán: “There is no Volcano without Jungle, nor Jungle without Volcano”
• Uber launches exclusive mobility options for women
• The taste of ours: five decades building the Plátano de Canarias brand
• “Sports alla Italiana”: when the culture of a country becomes the language for the Winter Games
• Lady Gaga or Lamine Yamal choose their favorite character in the global Pokémon campaign
• Art and community by letter or how mail clubs revitalize postal mail
• TikTok defends itself in Europe, accused of its “addictive design”
• Zara and Adidas dress Bad Bunny in their Super Bowl show
• Spotify will allow you to buy physical copies of books from its application
• AT&T and Samsung launch AmiGo Jr, a smartphone designed for children
• Salesforce seeks to transcend the Super Bowl with a contest with Mr. Beast
• These are some of the ads that will be seen in the Super Bowl (2026)
• Cerveza Mica transforms its business model and will only focus on the non-alcoholic option
• Atlético de Madrid, about its internal agency: “Our advertising career has positioned us to take this step”
• Anthropic Mocks ChatGPT Advertising to Promote Claude in Super Bowl Ad
• Uber wants to offer its robotaxis service in Madrid
• ING turns its pet Leonardo into a collectible object to strengthen its bond with Gen Z
• A topper becomes an object of desire in Pikolin's new reflection on intimacy
• Alain Afflelou joins the Benidorm Fest by contributing style to the video clip of one of the candidate songs
• Waitrose creates galactic adventure to celebrate food as a way of life
• Ikea claims affordable design by comparing it to great works of art
• Inês Lima, new General Director of McDonald's Spain
• Cristina Rey officially assumes the position of CEO at WPP Media Spain
• Tim Hortons turns its packaging into an excuse to celebrate small everyday victories
• “Vagueposting”, the annoying social media trend pushed by algorithms
• Volkswagen evokes an advertising classic and only shows the chassis in the promotional campaign for the electric Polo
• Atlético de Madrid launches Mr.Red, its own marketing and creativity agency
• This is Moltbook, the social network for AI agents in which “humans are welcome to observe”
• Fake news about store buses in Denmark goes viral on Linkedin and is used as a sales claim
• The Somos Martina brand wants to make menstrual underwear part of the school uniform
• Havas acquires Acento and integrates it into its public relations network H/Advisors
• Prohibit access to social networks for minors under 16 years of age or investigate Grok: the government's measures to recover digital governance
• Burger King launches mini versions of its burgers for a more social and flexible experience
• Chrome Auto Browse: Google's AI That Navigates By Voice
• Elon Musk combines SpaceX and xAI to boost data centers in space
• Maltesers celebrates 90 years defending the daily strength of women throughout history
• Almost 60% of Spaniards watched traditional television in January
• GPT Image 1.5: the New Image Model of ChatGPT
• Coca-Cola Polar Bear Suffers Existential Crisis in Pepsi Super Bowl Ad
• Apple explores the human-animal bond in its short film to celebrate Chinese New Year
• The price of Super Bowl ads reaches $10 million for the first time
• Casa del Libro: from brand to community through storytelling
• Crocs kicks off new brand narrative with “Wonderfully Extraordinary” global campaign
• “Choose your future”: Mozilla invites humanity to take AI on a better path
• Stella Artois turns historic Toronto snowfall into real-time outdoor action
• Absolut joins the spicy trend with a vodka in collaboration with Tabasco
• Mahou San Miguel launches “Vamos”, a non-alcoholic drink for the Middle East
• The chaos of receipts is visible on a billboard on the Perk platform
• The “nihilistic penguin” meme, existential exhaustion or vitalist adventure?
• Ikea wraps Copenhagen in its cardboard boxes to solve a business problem
• Bitvavo chooses a more human story to redefine communication in the crypto category
• Coca-Cola captures all the emotions of football in its global campaign for the World Cup
• At your house or ours? McDonald's reopens the debate on where to celebrate birthdays
• The price of ads on ChatGPT would be $60 per thousand impressions
• Jägermeister seeks to recover the ritual of drinking its shots at –18 °C with finger gloves
• Yahoo is revitalized with the launch of Scout, its new search engine powered by AI
• Domino's proposes thermal boots made with the material of its delivery bags
• “AI is too valuable a prize for anyone to stop”: Anthropic CEO's warning
• Babybel launches mini vinyl in a musical collaboration with Timbaland
• BMW recaptures the pleasure of driving and turns the road into emotion with “Moving landscapes”
• Helsinki invites Pamela Anderson to recover her Finnish surname by turning an interview into a tourist campaign
• Airbnb highlights its support for athletes on their way to Milano Cortina with a documentary
• What is the profile of ICE agents?
• Ikea reinforces itself in television entertainment with the sponsorship of “First Dates” and “Decomasters”
• Animal shelters and nursing homes “match” to combat unwanted loneliness
• Is terrorism rearing its head in the Pool? What fate awaits Pastor Ntumi’s supporters?
• Coors Light turns its beer cases into a furniture collection for the Super Bowl
• LaLiga pays tribute to football heritage with “42 legacies, 42 ways to win”
• Freepik tools, in the first film produced with AI eligible for the Oscars
• Travel with souvenirs without fear of excess luggage: Saudia airline gives away kilos for buying local products
• Donuts launches a special edition inspired by “The Simpsons”
• Samsung redefines victory with its “Open always wins” campaign for Milano Cortina 2026
• Lidl Ireland “hacks” its own ads to make women's Gaelic football visible
• WPP launches WPP Production and retires Hogarth brand
• Oreo “shaped” cows inspire a campaign to reactivate its consumption in Mexico
• Cork as a new support: Visit Portugal does tourism marketing with wine bottles
• TikTok closes the agreement to create a joint company that allows it to operate in the United States
• Cancun unites cultural heritage and football to stand out as a tourist destination before the World Cup
• “Essay on the Look”, Roche's documentary to raise awareness about eye diseases
• Barcelona transforms a nuisance into aspiration in its campaign for municipal works
• Philippine Airlines turns its safety video into a soap opera to capture attention on board
• Adobe advances productivity with AI and allows you to convert PDFs into presentations and podcasts
• “Love them to death”: Jet-Puffed uses black humor to promote its sugar clouds
• Ozempic recreates Apple's “Mac vs PC” campaign to stand out from the competition
• Who really owns Greenland?
• Choví and salsa brava: how to turn a product launch into a cultural movement
• Ikea hides the prices of its products to give prominence to quality
• Generation Z turns its back on management and companies begin to redefine leadership
• Five trends that marketing professionals should not underestimate in 2026
• Paris from the Back Seat: The Hidden Benefits of a Private Sightseeing Chauffeur
• Fireworks, drones and digital experiences: Coca-Cola celebrates Chinese New Year
• Sandvik makes a useless electric car to highlight an uncomfortable truth of the green transition
• Škoda reinforces curiosity and discovery as the essence of its philosophy in its new brand campaign
• Hello Fresh promotes punctual and shared dinners with an orchestra of vegetables and kitchen utensils
• Mango addresses the lack of generational change in Fashion with training in pattern making and clothing
• “Let them talk”: Dove expands its claim to real beauty with “The Bridgertons”
• The Brussels Airlines company turns looking at the sky into a real opportunity to travel
• Uber turns the back seat into a “game room” to claim passenger freedom
• Amazon Ads anticipates the eight trends that will shape advertising in 2026
• Central Lechera Asturiana ironically talks about innovation to highlight its natural products
• Growth expectations of Marketing Directors slow down at the start of 2026
• Nvidia already exceeds the brand value of TikTok or Facebook, according to Brand Finance
• Cadbury appeals to everyday generosity in “Homesick”, a story of two separated sisters
• TikTok becomes strong in the microdrama trend with the launch of PineDrama
• Listening parties or how to create experiences and community in the era of digital music
• Balenciaga bets on basketball with a collection together with the NBA
• How can we really understand the world in the age of scrolling?
• Separated, identified and safe for brands: this is how ads will be on ChatGPT, according to OpenAI
• The Bic pen becomes a lamp by the Italian brand Seletti
• Dos Equis beer recovers the most interesting man in the world ten years later
• Warc anticipates a new media planning model that involves AI and creators
• Airbnb seeks a consultant to develop its rural commitment to emptied Spain
• Levi's brings clothing repair to classrooms to combat disposable culture in fashion
• The three trends for the food industry, according to the CEO of McDonald's
• Snow penises to talk about men's health: this is how they raise awareness about testicular cancer in the Netherlands
• Madrid Fusión combines food and sex in a provocative campaign signed by &Rosàs
• Tesla turns its autonomous driving system into a subscription service
• Castrol lubricants link their brand story with the Moon in a documentary on space mobility
• Ritmia, the solidarity project that fights against sudden infant death with “intelligent optimism”
• Matthew McConaughey registers as a trademark to combat the misuse of his image by Artificial Intelligence
• Realism, curiosity and emotional ROI: the three marketing trends for TikTok this year
• Dove Men+Care “hacks” other brands' billboards to promote its new deodorant
• What are these protests in Iran?
• ME by Meliá and Lacoste join forces in a uniform proposal that adapts to each hotel
• Global adoption of Artificial Intelligence accelerated in 2025, but widens the digital divide between regions
• Heinz designs a special container to dip French fries in its sauces
• Humana joins TexMat, a European pilot for used clothing with smart containers and rewards
• Tanqueray and Sarah Jessica Parker celebrate the noes that make life spectacular
• Austria asks tourists to sign a confidentiality agreement to safeguard the country's charm in its new campaign
• Lego gives children a voice in defining how artificial intelligence should be used in school
• Lexus Elevates Tennis Sponsorship by Turning Matches into Interactive Product Demonstrations
• Atresmedia strengthens its news and information proposal in its new advertising formats
• Jeep remembers that adventure is not aesthetics, but a way of being, with a musical advertisement
• The NBA explores a European league with franchises valued at up to $1 billion
• Carolina Marín, Paula Badosa and a dozen athletes encourage people to live to the fullest in the new Sanitas campaign
• Adobe Buys Semrush: Or Is It Muda in Digital Marketing?
• “Make it happen”: Capgemini embraces a hands-on approach to consulting in its new platform
• A city of cats welcomes the new Peugeot model
• Google partners with Walmart, Shopify and other large retailers to enable shopping on Gemini
• CHINA agency brand fully integrated into LLYC
• The Magnum Ice Cream Company celebrates that “life tastes better with ice cream” in its first campaign as an independent company
• Decathlon eliminates the return of its star shoe to combat sports abandonment
• Megan Thee Stallion is a fitness instructor in Dunkin' ad for their protein drinks
• Heineken renames the London Underground Bakerloo Line “Bakerl0.0” for Dry January
• Seat turns banners in stadiums into supports for the promotion of its new cars
• Lego innovates with Smart Play: smart bricks that add a technological layer to the physical game
• UK bans junk food advertising online and on television before 9pm
• LG advances in home robotics with CLOiD, which incorporates Artificial Intelligence
• Adam Mosseri (Instagram): “Authenticity is quickly becoming a scarce resource”
• Apple tests the temptation of fulfilling New Year's resolutions in a campaign starring objects
• YouTube channel LoFi Girl will open a cafe in Paris
• Why are the floods so impressive in Asia?
• WPP launches a library of AI agents that “scale” your collective intelligence
• Why is “the year of the Horse” scary for the birth rate?
• Havas accelerates its transformation in Artificial Intelligence with AVA, a portal of LLM models for the entire group
• A Parc Astérix soon to open in Germany?
• This is how the Dacia Sandero, the best-selling car in Europe, is announced
• Why won't the Nobel Peace laureate collect her prize?
• The Jonas Brothers Parody AI Advertising and Celebrate Marketing Basics in New Almond Breeze Ad
• 5 festivals that are part of UNESCO cultural heritage
• The United States redesigns its food pyramid with a nutritional twist and betting on minimalism
• Who is Ahmed Al Ahmed, the hero of the Sydney attack?
• Dove, Pandora and other brands are strategically linked to the premiere of the new season of “The Bridgertons”
• Disappearance of Rob Reiner: Why is Donald Trump controversial?
• Rest, self-love or artificial intelligence: this is how gym advertising starts in 2026
• The 10 events of the year 2025
• This is MC03, the Punkt phone that turns privacy into a value proposition
• 10 most anticipated events in 2026
• FIFA names TikTok preferred platform for coverage of the 2026 World Cup
• What people searched for the most in 2025 on Google
• "Let's go where you're going"the campaign that marks the global repositioning of Mapfre
• Who was Maduro, arrested by the United States?
• Mapfre reflects its transformation as a company with a new visual identity
• Does Trump want to annex Greenland?
• OpenAI delves into digital health with ChatGPT Salud, a version of the chatbot for medical consultations
• Google Launches Annotations in the Reports of the Google Search Console
• What is this creepy “Bloody Mary” story?
• The brands and products that have dominated 2025 and the trends that will shape fashion next season, according to eBay
• The AIMC starts the contest to choose a new digital audience meter in Spain
• The Piel agency signs the “I wish I could” campaign to make severe atopic dermatitis visible
• Woodland Creatures Take Control of iPhone in Handmade Apple Christmas Ad
• Seafood products do not involve marketing or branding in the new Pesca España campaign
• Omnicom completes the purchase of Interpublic for 9 billion, creating the largest marketing and advertising group in the world
• Mariano Rajoy: "If I returned to Moncloa I would pay more attention to communication. It was a mistake not to do so"
• Popeyes vindicates things done well with its new platform: “That's how it is, that's how it is”
• “Think before you publish”: this disturbing ad warns of the dangers of sharenting
• Coca-Cola will combat the unwanted loneliness of older people together with Grandes Amigos
• From stadium to global luxury brand: the Bernabéu consolidates its own identity
• Printers express their emotions in Ricoh's “Dreaming Ric” campaign
• American Eagle Highlights Intergenerational Appeal with Martha Stewart in Christmas Ad
• Uber turns silence into a creative resource to highlight its electric mobility
• The Argentine city of Santa Fe creates an inclusive flag to bring identity closer to people with visual disabilities
• A concealer unleashes a parody love story in Maybelline's Christmas ad
• ChatGPT is already a shopping assistant. The shopping research function arrives at the doors of Christmas
• Uber's Christmas ad draws on nostalgia to consolidate its presence on the outskirts of the city
• Adobe and Real Madrid expand their alliance to offer personalized experiences with AI to fans
• La Gula del Norte plays with the expectation towards Cristina Pedroche's dress in its Christmas advertisement
• From popular expression to product: the “Fino Fino Filipinos” are born
• Google Pixel highlights the zoom of its phones by recreating “Love Actually” in its Christmas ad
• A story about vicarious violence interpreted by Ester Expósito: the Ministry of Equality campaign for 25N
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• The importance of connecting with yourself and accompanying yourself to lead a coherent life
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• Pepsi recreates its iconic football ads and connects generations in the “refreshes the game” campaign
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• "Mimir smoke bomb": What the Sleep defends rest as a transgressive act in your new campaign
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• Coca-Cola resorts to gamification with an interactive game to raise awareness about bottles recycling
• Zara expands his experience towards tourism with the new functionality "Travel Mode"
• McDonald's places Big Mac fans in the center of their new advertising campaign
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• TikTok launches "ai alive" to turn images into videos without getting out of application
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• Google bets on the degraded to update the image of its letter g
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• Domino's Pizza wants to consolidate humor as a brand territory and launches "the worst best joke in the world"
• ASICS presents Félix dog as a brand ambassador with a campaign in defense of mental health
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• Serpis olives resort to everyday humor to stand out as a snack that "never fails"
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• Instacart Lanza Fizz, an app for the purchase of snacks and drinks and the division of parties in parties
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• Wallapop continues to promote good manners on its platform in a fictional magazine with Anne Igartiburu
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• The premises impact adapt their bases to penalize those candidacies that can be identified as Greenwashing
• The least tourist areas of the city are protagonists of "You are missing streets", the new campaign of Madrid Destinad
• Google launches an audiovisual producer to promote its products and services
• The children's app "The trial" launches, a trial that faces parents with guilt for allowing their children to wear screens
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• WPP could remove the Groupm brand, which would be called WPP Media
• KFC continues to build its universe with the launch of a fresquito next to the Caramelos Fiestas brand
• Zara is reinforced in its Galician origins in a cobranding with the brand of churros and fries bonilla in sight
• LIDL eliminates children's designs from your products with less nutritional profile
• The microplastic extracted from the blood shapes everyday objects in this campaign
• How long has lasted the longest conclave in history?
• Andalusia and the Ernest agency do apology with the Incident of Álex Crivillé at the 1996 Jerez Grand
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• Javier Valle Goyanes is the new general director of Agentory Bevenge & AMP; Food Spain
• LEGO makes history parading in the Miami Formula 1 circuit with ten conductable replicas made with its bricks
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• WWF Brasil presents "very hot", an animated soap opera to raise awareness about climate change
• Trust in creativity as the engine of business success is weakened, according to a Lions report
• Mark Zuckerberg's vision regarding AI in advertising endangers the agencies model
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• Bimbo turns flour into a universe in this endomarketing campaign
• Heineken and Joe Jonas encourage them to separate from the screens from a fictional world without influencers
• A mountain of tickets: The Ordinary exposes the price of the promotion by celebrities in the beauty category
• Gobik makes quantum entanglement an insight for its new global customization campaign
• Colgate portrays fights behind smiles to promote better oral care habits among children
• Alhambra beers celebrates its centenary creating a flamenco stick that honors Granada
• Ysabel Mora explores the names of motherhood in an emotional campaign for Mother's Day
• Creativity without waste: the really agile agile
• "If you like it, it's never a waste": Pepsi and David Beckham invite you to live without regrets
• "Let's keep making noise together": Unequal defends its “not a doll” campaign before the controversy
• Estrella Galicia launches a domestic beer tap to improve the experience of home consumption
• Lions creates B2B Summit to celebrate the creative excellence of the category
• “Share a Coca-Cola with” in Spain: 530 million custom packaging and a powerful marketing plan
• This initiative uses augmented reality to invite self -exploration against testicular cancer
• Coca-Cola celebrates 110 years of its iconic glass bottle by resorting only in its shadow
• Fini and Victoria combine their personalities in the cobranding of sneakers inspired by sweets
• Vaseline creates a special gamers cream that protects from the blue light from the screens
• Vips challenges the complexity of modern restaurants in the second installment of their campaign
• The transcendental issues that arise when recycling is dominated, in the new Ecoembes campaign
• Tutorials that save lives: Roche-posay sneaks into beauty routines to raise awareness about skin cancer
• Francisco Rionnda is the new president of the Spanish Association of Advertisers
• This initiative makes the wait to receive gynecological attention into "a marathon of pain"
• "Hilton saved my vacation": The hotel chain converts bad experiences in social networks entertainment
• Coca-Cola pays tribute to small Mexican businesses with an ode to their red awnings
• OpenAi could buy Chrome if Google is forced to sell it
• Decoration stores with disorderly bedrooms: this gave visibility this campaign to depression
• VIPS promotes its menu of the day on LinkedIn appealing to its advantages for productivity
• Mahou relies on his stars to invite to dream and aim high next to the actor Miguel Herrán
• Budweiser interacts with movie posters to highlight as Hollywood's favorite beer
• Seams and zippers make roads to sport in this graphic campaign of Decathlon Chile
• KFC France value the artisanal preparation of its fried chicken with outdoor "handmade" advertising
• https://www.engiamestre.com/seo/visoes-gerais-de-ia-do-google/
• Why is Elon Musk to distance himself from Trump?
• "Impossible" plants: Corona also celebrates the power of the sun urban environments
• First EGM of 2025: Internet penetration already reaches 90%
• LG TVs will use artificial intelligence to segment advertising depending on emotions
• Back Market denounces the environmental impact of Fast Tech on its new global campaign
• Adidas is developing running shoes for people with Down syndrome
• KFC is the ideal client, according to agencies professionals in Spain
• Carl Aaby is the new CEO of Ikea Spain
• Only You Hotels reinforces in culture and customer experience giving books to their guests
• Netflix works on a new search experience promoted by OpenAI
• The Earth is diagnosed with Burnout in this world pact campaign
• On explores entertainment with a galactic adventure starring Zendaya
• Budweiser claims its connection with the music industry as a favorite beer of the big stars
• Open style Kétchup envelopes: Heinz creates some "grillz" inspired by his own brand
• The World Digital Identification Company makes fun of the captchas creating annoying real tests
• Anticipated thinking: how to lead from creativity when everything changes too fast
• The Steve Jobs look: generation Z creates a "uniform" to combat decision fatigue
• This is how Hellmann's turned a traditional Brazilian recipe into an artistic current
• The commercial battle is also fought in Tiktok: Chinese factories encourage direct purchase
• IKEA portrays the first babies steps to claim their presence in consumer life
• Volkswagen integrates the video game "Pac-Man" and improves the social experience of their cars
• What is Neko Health?: Spotify CEO start-up grows with its preventive medical technology
• Google expands its AI capacities to translate the language of dolphins and talk to them
• Video games are the only escape route of routine in the dystopian Xbox global campaign
• A magic script played by Millie Bobby Brown positions Dubai as an unexpected destination
• "We feel it": why Durex erased all his publications on social networks
• Between the crowd and hidden in the fridge: Stella Artois highlights consumer behavior in its external advertising
• This initiative gives a second life to rice not edible at weddings to reduce waste
• Delfines, contests and thefts: Microsoft trusts humor to promote Copilot
• Citroën innova in exterior advertising renewing the Badenes in rural areas of France
• Sleep a crocodile to make a birkin: Peta's "DIY" formula against animal cruelty in fashion
• Heinz Arabia "interrupts" your cinema ads with movies and offers post-créditos rewards
• The Ecobel cleaning products brand creates a collection with Agatha Ruiz de la Prada
• The new Ogilvy for DGT is a celebration of life from the air to raise awareness in security
• The & Amp agency; Rosás wins the Wallapop contest for its next advertising campaign
• Creativity in times of war: neither cynical nor naive
• Fuego walks with me creates a tragicomedy about the lives of managers in the new factorial campaign
• Why reform French law on arbitration?
• "Caviar" with Pepperoni flavor: Pizza Hut approaches haute cuisine innovating consumption experience
• Kia bets on accessibility and converts trips by car into symphonies for blind people
• Nespresso adds to the trend of self -care with vitamin cafes and Ona Carbonell as ambassador
• Kitkat makes his brand slogan an allegation against mobile phone addiction
• Coca-Cola celebrates its cultural impact by inserting its logo in literary works where the brand is mentioned
• Barbie turns LeBron James into the first ambassador to Ken's story
• McDonald's gamifies your consumption experience with an exchange rate that seeks to "save" relationships
• Starbucks wants to raise coffee experience in its new flagship at the Santiago Bernabéu stadium
• Adobe advances in the creation of AI agents to transform creative work
• João Matos replaces Úrsula Mejía in the Diageo Marketing Department for Southern Europe
• Nescafé watches over the dream in Panama reducing the luminosity of digital advertising fences
• Reporters without borders resort to television realities so that we do not avoid reality
• This toast with butter challenges Murphy's law and encourages to reflect on intestinal health
• Montoya, Inés de Robles and Fomo in influence marketing
• What are called "Cambodian genocide"?
• Prada Buy Versace for 1,250 million euros
• Freepik now allows you to edit videos generated with artificial intelligence thanks to video editor
• Cristiano Ronaldo creates the cinematographic producer Ur Marv
• Pikolin street marketing that claims the kiss of good night with a graffiti
• Ikea Spain is looking for new CEO after Nurettin Care's departure
• Some pants to clean your fingers: the cheeto brand extension that combines snacks and fashion
• Axa France officially recognizes domestic violence as a risk and includes it in its home policies
• Malibu and Brian Cox ("Succession") invite you to disconnect from work in a summer spirit campaign
• Chupa Chups resorts to the "chemistry of happiness" to highlight its candy
• L'Oréal Paris takes the figures of street harassment to a vindictive parade at Metro de Madrid
• Cupra consolidates your vision and obsession with design in the Divra Design House division
• KIA vans evolve towards personalized spaces to live and work thanks to an agreement with LG
• Without stalling, without script and without product: Coca-Cola India converts the audition into the announcement itself
• CIF "Clean" Words and "dirty mouths" in podcasts to demonstrate the effectiveness of your product
• Renault plays with the concept of "Safety Car" to announce a speed limit for novel drivers
• The Mami Wata cream brand converts baldness into a creative insight to raise awareness about skin cancer
• The cosmetic or apothecious brand creates an illustrated digital guide on female pleasure
• Publiespaña Lanza Ad Corner, a new advertising for reference for linear television
• BM wants to be the supermarket of fresh products and communicates it to the rhythm of syrup of stick
• YSL Beauty campaign about abuse, a brand activism lesson
• Gallo narrows the link with the local since its new platform "here we are made of this pasta"
• The Victoria Sneakers carry their strawberry aroma to a cobranding with the Tiktoker Plantosyos and the fox food chain
• Every birthday is a gift in the campaign of this Canadian children's hospital
• OpenAI promotes chatgpt for students in the face of final exams
• "Run, run, horse": Seat encourages the trip in company to Amaia's rhythm
• This vigilabés is a telephone line of help for parents overwhelmed with parenting
• Heineken is inspired by appointment applications to encourage young people to discover new bars
• The magic key to impact does not exist. There are three
• Five products, five euros and one rhyme: the KFC campaign that "had to be done"
• 80% of the Valencian Community consumers have improved their perception of the brands they helped in the Dana
• IKEA puts its designs at the service of accessibility with this bathroom collection
• HOME mango makes the leap to the physical retail with his first store in Barcelona
• Fini elevates his brand narrative and defends the authentic connections with the short “Fallin 'in Love”
• Nude Project entrusts a six -year -old girl to communicate her new collection
• The Freelancers Malt platform is associated with Sanitas to launch insurance focused on these professionals
• Jordi Roca and PlayStation join the Gamer Passion and Pastry in a limited edition of the Easter Mona
• Iberdrola innova in exterior advertising to highlight its renewable energy proposal
• The land that shapes: This created the visual identity of an entire archipelago
• Coors Light makes his brand sound as cold as his beer in his new campaign
• This is the jury of the Effective Awards 2025
• Cupra bets on virtual reality to digitize customer experience
• Pedigree designs a “lies detector” necklace to help dog feed
• An itinerant tester for Spain: jeans sauce wants to help in the search for the perfect cowboy
• Cocktails from subconscious: tank applies neuroscience to drinking drinks
• Levaduramadre and Ruavieja come together to create a limited editing tort
• Knorr challenges Fast Food and invites you to recreate recipes using homemade ingredients
• Icelandair asks the AI ​​not to generate Iceland images, but suggest visiting the country
• Roblox users will receive rewards within the game to see ads
• This soccer equipment "changes" color to denounce the levels of air contamination
• Data centers: connectivity suppliers and communities drivers
• IFEMA LOOKING FOR COMMUNICATION AGENCY FOR THE Formula 1 Circuit of Madrid
• Coca-Cola innova in Japan with a vending machine that works with hydrogen
• The "I" point communicates lowi values ​​in its new identity and communication stage
• Coca-Cola tells us the secret of his formula for Fuze Tea
• "Being vegan is good shit": Peta United Kingdom claims the advantages of an animal flesh -free diet
• Banco Sabadell puts the points on the ís and defends its position against the BBVA hostile OPA
• Buy cleaning or eating products: The Hygiene Bank creates a edible soap to denounce hygienic poverty in the United Kingdom
• Soccer promotes the television audience in March, led by Antena 3
• Sarah Jessica Parker wonders "What do I wear?" In the new Zalando campaign
• Corona also dispenses with logo and product, projecting its iconicity from the Lima
• Domino's has celebrated a decade linked to gaming with a monument and an event in the center of Madrid
• Dozens of cats "assault" advertising fences in London attracted by the Dreamies product
• Jugaterapia takes his solidarity dolls to the center of Madrid to mobilize in the fight against childhood cancer
• H & AMP; M will use clones of its models generated with artificial intelligence for advertisements and social networks content
• O2 becomes “essential for life” on its new brand platform
• Kirin beer applies artificial intelligence to save cherry trees in Japan
• Corona celebrates its centenary in Mexico with an external advertising campaign "Certified by the Sun"
• IKEA insists on the possibilities of enjoying the home in the second wave of "Try this at home"
• CNMC wants to strengthen the regulations on the sound volume of ads
• Unilever's ice cream business already has a brand: The Magnum Ice Cream Company
• Only the ideas that challenge the present create future value
• Heura submits the polygraph to his haters to disassemble prejudices about vegetable meat
• IKEA yields spaces in its store so that the businesses affected by the Dana recover its activity
• With taps and streaming, Guinness converts advertising fences into interactive experiences with beer
• The Calm rest brand transforms snacks into discounts thanks to the AI
• The Sotogrande residential highlights its sophisticated lifestyle with the day to day of a secret agent
• The new skittles candies are crispy and the brand asks to sign a "legal agreement" to warn it
• Eventbrite has renewed his visual identity to inspire the discovery of experiences
• "Why does nobody look?": Deutsche Telekom tangibilizes the danger of climate change with augmented reality and miniatures
• Global advertising investment slows down the tariffs: three impact scenarios, according to WARC
• Lynx innova in product with a fragrance that also conquers cats
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• Coca-Cola and Pepsi revive initiatives of decades ago to connect with current consumers
• Openai says that chatgpt can cause loneliness. Does welfare compromise at work?
• Mariano Casares assumes the brand address in Massage
• Used and worn: Rimowa embraces the second hand selling its reconditioned suitcases
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• This is how Apple's viral announcement with Pedro Pascal
• Ryanair launches a subscription plan but limits it to 250,000 people
• The best in advertising efficiency, according to WARC (2024)
• Puma is repositioned around enjoyment and self -expression to differentiate in sports fashion
• Back Market fuses music and nostalgia in a video clip recorded with Nintendo
• Cruzcampo expands “with a lot of accent” with a special edition that honors the Andalusian heritage
• New Zealand seeks to attract visitors as a playable destination in Minecraft and is included in the promotion of the film
• Google says, after conducting an experiment, that the news has no value for your advertising business
• The ordinary cosmetic brand sells eggs to help New York to the product crisis
• Bankinter explores the intimacy and authenticity of the Tiny Desk musical format in its new campaign
• McDonald's United Kingdom also dispenses with its brand to demonstrate the iconic character of its breakfasts
• Yum! Brands will apply NVIDIA artificial intelligence to improve its client operations and experience
• The explosive mixture of Mentos and Cola arrives in Fortnite with a branded content
• "Two is more than one": Twix premieres brand positioning with a maximalist campaign
• Samsung premieres the Health category in the National Creativity Awards with a gold to impulse
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• Ni Yundai or Jondai: Hyundai gives visibility to brands with similar namings in his new campaign
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• Apple is the advertiser of the year in Cannes Lions 2025
• Artificial intelligence can already create ads without human intervention, and this Puma spot shows it
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• Tezenis claims that female underwear should not be subject to opinions of others
• Perplexity makes fun of Google in an acid campaign that looks towards "The Squid's game"
• KFC Costa Rica protects distributors with sunscreen envelopes inspired by their sauces
• "Catvete a rioja": The denomination of origin celebrates its centenary versioning Julio Iglesias
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• It's not Fooh: Moët & Amp; Chandon announces his return as Sponsor of Formula 1 flying Melbourne
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• WWF makes guerrilla marketing with stuffed animals in the Lisbon subway to raise awareness about endangered species
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• Heinz Brazil remembers on the occasion of the Oscars that Kétchup envelopes "are still there"
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• "There are things that are not fashions": Blue Banana claims that surfing "is not dead"
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• HP acquires Humane, AI Pin developer, for 116 million dollars
• The Mallorcan town of Porreres accuses Meghan Markle of plagiarism for the new logo of his company
• Juan Duyos has launched his new collection of clothing, baptized as "Tecno", by the hand of Lenovo
• "Tirí Tirí" ... Does it sound, sure, direct line?
• "Are you awake?": Ikea Canada sneaks into direct messages to offer discounts on mattresses
• Silicon Valley leaders experience “off -office meetings” where ketamine is key to overcoming stagnation
• The conversational AI market will reach 14.6 billion dollars this year
• Grenergy is inspired by batteries to renew their brand and position yourself in energy storage
• Kerman Romeo is the new marketing director at KFC Spain and Portugal
• Together with Barbara Rey, Beditorum postulates as an expert in "Real Rest"
• Adobe Acrobat extends the capabilities of his AI assistant to simplify the work with contracts
• Lynx creates a series of "unexpected attractions" to promote their deodorants for the whole body
• Advertising investment in Spain exceeded 13,000 million euros in 2024, according to Infoadex
• The representation of advertising investment in the GDP of Spain was 0.82% in 2024, according to Infoadex
• Dulcesol renews his visual identity seeking closeness and connection with the consumer
• 20 single -use garments make a gala dress that shaves influence habits
• Ecoalf resorts to AI to remember its purpose and the importance of responsible consumption
• NPC means "new t -shirt sponsor": thus announces Mediamarkt its sponsorship of the Kings League
• A collection of "unbearable" garments to raise awareness about the impact of the Deepnudes
• Also protection for gofres or how to raise awareness about sexual health
• Iker Casillas Funda 1k Sports Group, its new sports marketing agency
• KFC reaches sales record in Spain supported by marketing expansion and strategy
• Henkel, artificial intelligence and new behaviors in marketing teams
• Lexus allied with Just Eat to offer the delivery of a Michelin gastronomic experience
• How to take advantage of corporate rituals and generate greater commitment and satisfaction
• Fini sweets creates a collection inspired by chucheías and parades in Madrid is fashion
• Burger King creates a "traffic light" by Valentine with Montoya, from "The island of temptations"
• Diageo will eliminate the dosing from their bottles to reduce plastic and professionalize the sector
• Mercadona and the regional supermarkets, the ones that grew the most from the distribution in 2024
• Unilever's ice cream business will have the main price in Amsterdam and advances in its separation
• The enthusiasm for artificial intelligence already surpasses concerns, according to Google
• H∓ M creates a summer collection inspired by the series "The White Lotus"
• Wallapop calls for advertising contest and their revolt and mono Madrid agencies decline
• Financial and energetic stand out in the list of the most valuable Spanish brands, according to Kantar
• Motorola Zambulle in the Y2K style with a special edition of his mobile Razr with Paris Hilton
• Carbonell innova with an oil format to give more control to the consumer
• Paella broth is not the new Galicia Estrella, but a marketing strategy
• Zara promotes its second ski collection with a Pop Up store in the Alps
• Seur wants love between SME owners to arise and creates a couple search service
• Telefónica and Vodafone present Fiberpass, the brand of their joint optical company
• Fliss Fliss or Fluss Fluss? Fairy presents its new product with a popular debate
• Manolo Bakes channels the essence of Karol G in a special edition of Manolitos for Valentine
• Ryanair calls the Minister of Consumption in his low price campaign "clown"
• Apple presents a robot lamp that defines its vision of home interaction
• Amazon opens a physical store of beauty and parapharmacy in downtown Milan
• Betis says that "without blue there is no green" and presents a equipment made of invasive and plastic algae
• Hyundai has virtual influencer Alba Renai as ambassador
• Elon Musk does not want to buy Tiktok but puts a price on Openai and challenges Sam Altman
• The Super Bowl continues to beat records and reaches 126 million viewers
• The pantry promotes "Good Max", a collaborative campaign to raise funds against childhood cancer
• Starbucks recovers handwritten messages: between the success in Tiktok and the operability problems
• 7 out of 10 consumers want the generative AI integrated in their purchase experiences
• Chatgpt as the last great invention of humanity, in the first announcement of Openai in the Super Bowl
• The Goya awards manage to maintain the loyalty of an audience that remains in descent
• This campaign claims its own emoji for dentists
• Google begins to prove internally its search model based on artificial intelligence
• Personal messages at the place of the logo or how to make a significant sponsorship also for the athlete
• Communication capacities, the most valued of the AI ​​integrated into the mobile
• Does the office z prefer the office? The sensation of disconnection moves them away from teleworking
• These are some of the ads that will be issued in the Super Bowl (2025)
• Star Galicia creates a drinkable encyclopedia to disseminate beer knowledge
• "Everything is marketing": Esic University claims discipline and its specialization trajectory
• Openai refreshes her visual identity seeking to make her "more organic and human"
• Samy Alliance reinforces his leadership in social marketing-first with Bridgepoint as a majority shareholder
• Vinted helps discover what type of second-hand buyer you are with "Re-invinced"
• Marcel Marcondes, Global CMO of AB Inbev, is the marketing director of the year
• Johnnie Walker wants to combat Dana's oblivion with the musical project "Walkers"
• Ibai looks in the Leganés CD shirt in his match against Real Madrid in the Copa del Rey
• HISCOX "infringe" the copyright of other brands in a campaign to promote their insurance
• Ogilvy recovers the creative account of the DGT after a contest
• Openeurollm, the project with which Europe wants to compete in the artificial intelligence market
• The Judgment of Nil Ojeda is a marketing strategy to announce the collaboration between Vicio and Milfshakes
• Aesthetic medicine warns of the dangers of misinformation and intrusion with "your face no longer sounds to me"
• From "generational aggression" to "the best of television": the sponsorship of idealist to Benidorm Fest divides the audience
• The Pangea travel agency joins the television ads created with artificial intelligence
• Tesco renounces his name to celebrate the emotional impact of food
• Advertisers and media agencies update good practices for more fair and efficient competitions
• One year without buying or how the “No-Buy” movement reflects a new relationship with consumption
• José María Álvarez-Pallete loses the presidency of the GSMA after his departure from Telefónica
• Apaisado better than vertical: Uteca remembers that the best place to announce your brand is television
• Alberto Astorga and Daniel Ilario will be awarded with the C of Honor C 2025
• Goodbye to triangles?: Doritos becomes square to promote Minecraft movie
• Thruegreen, an artificial intelligence model to avoid communication Greenwashing
• More than 92% of the Spaniards saw television in the month of January
• Air France resorts to the technique of pointillism in its new campaign, which invites you to disconnect
• "It has to be a sandwich": this is how Heinz adapts to Spain his campaign that highlights the link with the flavor
• With socks, candles and cookies: thus celebrate San publicito the agencies
• Cortefiel takes messages about what "costs" sometimes giving
• Alibaba launches a new AI model and says it is better than those of Openai and Deepseek
• The Ordinary dismantles the myths of the cosmetic industry with scientific evidence in its new campaign
• “Beauty & AMP; Belonging ”, the film with which Sephora explores the purpose of beauty
• Avion crash: What happened to Washington?
• Zity disappears as a brand and integrates into the Mobilize Share ecosystem
• The price of the Super Bowl ads exceeds 8 million dollars for the first time
• Invest too much in Performance advertising can reduce the ROI by 40%, according to WARC
• The new "hybrid hierarchy": when performance is compensated with flexibility and teleworking
• Kellogg's extol his iconic character in the exterior advertising of his European campaign
• Cheetos delves into the passion for your product with a typography made with the other hand
• Why does the Chinese New Year date varies every year?
• In terms of intimacy, are you or the mattress? Pikolin raises the question in his new campaign
• "The time has come to stop playing with the rules of others": Juan García-Escudero and Jesús Lada launch Creative Studio skin
• Belén Esteban and Victoria Federica announce the first collection for women of Nude Project
• Telefónica announces a generative AI platform to develop virtual attendees
• Santander consolidates his creative and media purchase account in Publicis
• A Pepinillos Transfer or how McDonald's highlights consumers' rituals with their products
• Deepseek, Chinese chatbot low cost that opens a new stage in artificial intelligence
• From "impossible mission" to "Bridgerton": the hits of film and television inspire the new tourist campaign of the United Kingdom
• Rexona presents a deodorant for the whole body with an uncovered campaign
• Humor and music sneak into ads for the lunar new year
• “There is Nestea!": The reaffirmation of the brand after breaking with Coca-Cola and before the advance of Fuze Tea
• "35 years turning with you": Antena 3 celebrates its anniversary with a new visual identity
• A basket with weights: Iceland supermarkets want to combine shopping with the gym
• Openai presents Operator, your AI agent to automate tasks such as buying or reserving a table
• "Stories of a trip", the documentary with which KPMG wants to attract talent
• Cheese sauce to carry in your pocket, the latest innovation from Kraft Heinz
• Together with an image of David Ogilvy and citing Teresa de Calcutta: Cristina Barbosa's message after Ogilvy's exit
• 90% of Spaniards fear that AI aggravates the problem of bulos and false news
• Celta de Vigo gives sponsorship to “La Revuelta”
• Meta woos TikTok creators with up to $5,000 bonuses for posting content
• Twelve agencies create APIDE, the Association of Digital Influence Professionals in Spain
• ING winks at “My neighbor Jose” in its new ads for the Payroll Account
• Marketing Directors are optimistic about advertising investment for the first half
• “Now they are good”: KFC renews its fries and gives away tons to compensate customers for the previous ones
• Swedish hotel turns stolen items into clever rewards campaign
• La Fede launches the Fair Contests platform to promote more transparent and ethical processes
• Cristina Barbosa leaves Ogilvy: “We wish her the best in her future projects”
• According to PwC, CEOs are optimistic, but recognize the need to reinvent companies
• Ikea parodies luxury ads to highlight its affordable design
• Leche Celta launches a range of spreadable cheeses and promotes it on television with an advertisement made with AI
• Mrs. Rushmore leaves Madrid's Gran Vía and moves into the WPP building
• “Save the millionaire networks”: the Free Our Feeds movement wants a social ecosystem free from the control of the rich
• Less use of mobile applications, one of the effects of AI on digital habits according to Gartner
• Primark will open its first store dedicated exclusively to the home in Belfast
• Ikea commits to investing 1 billion euros in recycling companies
• Edelman's Trust Barometer: Businesses Struggle to Maintain Citizen Trust in the Age of Discontent
• TikTok restores its activity in the United States in less than 24 hours after Trump's intervention
• Kantar Group to sell Kantar Media to HIG Capital for $1 billion
• Marc Murtra, new Executive President of Telefónica, replacing José María Álvarez-Pallete
• "Leadership is a journey that is made up of countless chapters": José María Álvarez-Pallete says goodbye to Telefónica
• Media planning in the attention economy, a great marketing challenge in 2025
• How does the inauguration of the President of the United States take place?
• The United States Supreme Court upholds the ban on TikTok
• Experiences, well-being and fandom point the way for brands in their relationship with the consumer
• Juver celebrates more than 50 years of history with a new positioning and returning to television
• Adidas is inspired by ballet for its new sneakers, which it presents with an inspiring campaign
• Asics moves away from competitive discourses with a campaign focused on well-being
• These are the Presidents of the Cannes Lions 2025 Juries
• Ghosting and ghost jobs make job search increasingly difficult
• Rubén Navarro and Natacha Cano leave Wallapop
• The Cervecera Madrileña company will reopen the Cervezas La Virgen factory
• Alfonso Marian, new Chief Creative Officer of MRM New York
• “How can we move towards a 2019 model in 2025?”: WPP employees oppose in-person return to the office
• Photoshop wants to facilitate creative collaboration with real-time co-editing function
• Food as the axis of cobranding: brands seek to gain presence through aroma and flavor
• These are the most admired professionals in the Marketing and Advertising sector in Spain
• The most admired companies in the Marketing and Advertising sector in Spain
• The best Creative and Media Agencies in Spain
• The advertising and marketing festivals most valued by professionals in Spain
• Leo is born, the result of the merger of Leo Burnett and Publicis Worldwide
• The fiascos of the purchase and sale of vehicles star in the new Coches.net campaign
• Football to “get around” advertising regulations: this is how a Thai whiskey brand has been promoted
• Álvaro López is the new Executive Creative Director of McCann Madrid
• What is going to happen to TikTok in the United States? From prohibition to Lemon8 alternative
• Qatar Airways presents Sama, a human-digital stewardess who aspires to be the brand's influencer
• Sam Altman says AI agents will join the workforce this year
• Sony is adding smell to some PlayStation games
• Seat wants to “give” freedom to new drivers with “Permission B”
• Advertising photographer Oliviero Toscani dies
• The trends that will shape visual design this year, according to Freepik
• What was Pacific Palisades, this totally destroyed district of Los Angeles?
• Atlético de Madrid takes over the first McDonald's in a football stadium in Spain
• ATP Tour celebrates the passion, rivalry and spectacle of tennis with “It all adds up”
• Eroski combines fashion and supermarket shelves to celebrate trust in its own brand
• Bad Bunny gives a lesson in marketing and storytelling with the promotion of his new album
• The jobs of the future and the skills required for them, according to World Economic Forum
• Havas hires Jesús Rasines as Creative Director after more than 25 years at Ogilvy
• Tolerance to streaming advertising is growing, although it does not reach that of live television
• https://www.agenciamestre.com/seo/pesquisas-no-google/
• McDonald's, Walmart and other large companies backtrack on their diversity and inclusion policies
• The economy of escapism: an opportunity for brands to relieve consumer stress
• Getty Images and Shutterstock agree to merge and create a visual content giant
• Toyota experimental city will open its doors to the first residents in late 2025
• “We put it on a plate for you”: McDonald's starts the year by highlighting its price and convenience
• Meta eliminates independent content verification and relies on community notes
• The Christmas ads from ESIC University, the DGT and Casa del Libro are the most voted in the Reason Why ranking
• Audible highlights the immersive power of audiobooks in new global campaign ad
• Trends that will shape 2025: from millennial CEOs to edible packaging
• Why did the Prime Minister of Canada, Justin Trudeau, resign?
• Dove highlights its soap as an ally of comfort after special celebrations
• Libyan financing: what is Nicolas Sarkozy accused of?
• It was in 1994… The hostage taking on the Algiers-Paris flight
• Where does the tradition of the New Year's Concert in Vienna come from?
• Disappearance of former US President Jimmy Carter (1924-2024)
• It was in 1994…The hostage taking on the Algiers-Paris flight
• Atleti's Christmas advert tells the emotional story of loyalty between the dogs Commander and Cartón
• These will be the last and first announcements of the year
• Coca-Cola takes over the soft drink emoji and launches a limited edition of the packaging
• Scalpers brings the Three Wise Men to the party in their Christmas advert
• “Nana”, Mrs. Rushmore's campaign to send a message of hope and encouragement to Letur after Dana
• Santa rules out dairy products in Oatly “taste test”
• Miravia launches “Tiny Sessions”, intimate concerts with emerging artists
• The most listened to commercial songs that 2024 has left us
• Santa Claus could be celiac according to this brand of gluten-free products
• “Neurona” is Telefónica's Christmas advertisement
• The Roque fish and the magic of nature star in Iberdrola's Christmas advertisement
• Voxi, Vodafone's youth brand in the United Kingdom, creates mobile phone cases to avoid family obligations
• What happened to Belén Esteban at a company party was the teaser phase of a Quality Temporal campaign
• Lay's sponsored the wavy hairstyles of the Forqué Awards to promote their new potatoes
• This was the most visited thing on the Internet in Spain in 2024
• Babies Uganda and Merlin Properties launch solidarity gift wrap this Christmas
• Clickars and Adopt a Grandparent make it possible for the elderly to see the Christmas lights
• KitKat turns the flood of out-of-office emails into an advertising opportunity
• Gallo links its broth product to the snow with promotions on the main ski slopes in Catalonia
• Google continues to expand its AI proposal with Whisk, which uses images instead of prompts
• Influencers and content creators must rectify hoaxes and fake news
• The funny morning imperfections help Nescafé to claim its presence in breakfasts
• Mondelēz is innovating its recipes and products using artificial intelligence
• The grandmother from “Cuéntame” is the new ambassador of the Maximiliana phone for seniors
• An AI assistant with homesickness stars in the new thing from the Gadis supermarket chain
• Kellogg's reinvents its rooster Cornelius for its new European brand campaign
• Campofrío's Christmas advertisement is a defense of Spanish culture in the face of globalization
• The x-ray of “ecopostureo” in Spain, in the Greenwashing Yearbook
• Ikea officially launches its Preowned second-hand platform in Spain
• A disappearing football shirt or how the Marshall Islands raise awareness about the climate emergency
• WiZink Center will be renamed Movistar Arena from 2025
• Iberia's Christmas advert poses a “dilemma” on trips back home
• National Vote Christmas Ads 2024
• Vote for the best Christmas ad for 2024
• Why was Iranian singer Parastoo Ahmadi arrested?
• 46% of communications professionals believe that companies say more than they do regarding ESG
• The Tous Christmas advertisement remembers the small details that make a gift great
• Amazon, Meta and tech CEOs contribute to Donald Trump's inaugural fund
• 10 personalities who marked 2024
• “Santa Claus has passed away”: Komvida's controversial warning about sugary drinks
• Telepizza wants to fulfill wishes and leaves the recipe for their next Maestro pizza in the hands of consumers
• Heura makes a "Art Attack" culinary with Jordi Cruz to promote a more sustainable diet
• The Christmas advertisement for Plátano de Canarias claims this fruit as food during the holidays
• Puma co-creates the Manchester City kit for the 2026/27 season with fans and AI
• The desire for time together stars in ElPozo's Christmas ad
• A family in a car saves the roast to eat in the DGT Christmas advertisement
• WFA predictions for 2025: the maturity of average retail or the basics of marketing
• “If there is change, it is in the depth of the service we provide to brands.” We spoke with You First after its acquisition by Gersh
• Flirting at breakfast or How Got Milk? has claimed milk as an ally of authentic connections
• Weather alerts, Kate Middleton and the Olympic Games: the most searched by Spaniards on Google in 2024
• Between specialization and diversification. Other agencies that have blurred the lines between advertising and communication
• El Corte Inglés' Christmas advert expands the fantastic universe of Floor 2 ½ with a mega-production
• These are the Products of the Year 2025
• Artificial intelligence makes it possible for the iconic Argentine television presenter Susana Giménez to interview herself
• Oatly will not be able to use the slogan "Post Milk Generation" in UK
• KFC bets on Neuromarketing through a version of “Jingle Bells” that enhances the flavor of its chicken with truffle and parmesan
• Divergent, the new Spanish streaming platform for content less than 59 minutes
• Cupra celebrates 125 years of FC Barcelona by trusting in its new generation of footballers
• Freixenet's Christmas advert is aimed at a new generation that wants to choose how to enjoy
• Third EGM of 2024: Internet leads media audience, but loses penetration
• “Sirenidad” or how La Sirena champions calm preparations in her Christmas advertisement
• Confirmed: Omnicom will acquire IPG
• Uber Teens arrives in Spain to resolve parents' concerns about their children's trips
• Sanitas' Christmas ad encourages us not to leave hugs pending
• “See you here, smiling”: Valencia launches its largest tourism campaign to reactivate itself after the damage
• This is how El Almendro's first Christmas advertisement was made with the McCann agency
• Snoop Dogg takes the reins of Publicis' Christmas greeting
• The dreaded question of “What should I wear?” focuses on Zalando's Christmas ad
• Vodafone UK Christmas advert celebrates 40 years of connecting Brits
• Mocha Mousse is the Pantone Color of the Year 2025
• Sober company dinners? The trend towards alcohol moderation shapes corporate events at Christmas
• The lines between communication and advertising are finally dissolving with Netflix and CyW
• Wallapop chats are now Camela songs to promote empathy and respect on the platform
• J&B “hacks” a streaming of electronic music to make people with disabilities visible in nightlife
• Artist representation firm Gersh acquires You First, talent agency and brand service in sports and entertainment
• Beatboxing with Grison in the Jack Daniel's Christmas advert
• These are the visual creativity trends that will define 2025, according to Adobe
• Manuela Carmena turns the meaning of the parade tweet in Zapatelas' Christmas advertisement
• Plátano de Canarias proposes changing the products on the impulse purchase shelves for fruit
• Why did South Korea want to declare martial law?
• TikTok and Eventim join forces to enable the purchase of tickets on the social network
• Staying in the town, or Eresma's Christmas announcement
• Be a Lion premieres the short “Thing Girl” in an old porn movie theater in Madrid
• Scalpers enters cosmetics with genderless skin care products
• “Worst Advent calendar”: Loyal Sephora customers are disappointed with the brand
• Ipsos confirms that it could buy Kantar Media
• Navidul's Christmas ad once again features a frantic climb for the best celebration
• ESIC launches a message of empathy and human connection in its Christmas advertisement
• FC Barcelona celebrates its 125th anniversary: ​​a mascot, a song and an 8-minute spot
• “Get Ready With Mapfre”, Tango's strategy to connect the insurer with young people on TikTok
• Pepsi launches a ring to open its cans with Bad Gyal as ambassador
• 28 million Spaniards watched television every day in the month of November
• El Almendro's Christmas advert proposes a special service to return home
• O2 has developed “Daisy”, an artificial intelligence grandmother that stands up to scammers
• Mariano Sigman on a Saturday at Matadero Madrid, or how Thinking Heads opens large conferences to the general public
• The emotional story of a girl and her guitar centers Apple's Christmas ad
• Downtime on filming is now an employment opportunity for young talents
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• Coca-Cola's Christmas ad also brings artificial intelligence to Spain
• The Three Wise Men and Santa Claus make a pact in the Juguettos Christmas advertisement
• The economic offer and reasonable billing, the challenges of public advertising contests
• Opel wants to make traffic jams more entertaining: it integrates ChatGPT into its new models
• Magic comes to those who know how to wait, according to Chanel's Christmas ad
• Ricardo Pabón, new Airbnb Marketing Director for Spain and Italy
• Cupra creates its own drink with Vichy Catalan
• Cruzcampo launches “Volver”, a limited edition of its beer to combat exile in Jaén
• Global advertising investment will close 2024 at 1.08 trillion dollars, according to Warc
• Middle East auto industry enters 'Chinese' era
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• Vicio launches its loyalty program with access to festivals, events or a Cupra car
• Someone has stolen the pudding in Waitrose's Christmas advert
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• Worten speaks clearly about Black Friday marketing strategies and distributes his campaign budget in a promotion
• Puma and LaLiga launch Orbita Yellow, a ball designed for low visibility matches
• Ecoalf makes visible the reality of textile landfills before Black Friday
• La Española innovates in product with Olimole, a guacamole made with olives
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• A global public consultation invites to define the Positive Economy for Nature
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• Ecovidrio's new identity places the green container as the protagonist
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• Sega joins retro technology and creates a “pager” for children that only uses emojis
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• Lidl launches a customizable shopping cart and groups its fan products under the La Molería brand
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