Education

Hombre llenando un vaso de cerveza de grifo
Hombre llenando un vaso de cerveza de grifo

The Cervecera Madrileña company will reopen the Cervezas La Virgen factory

Last March the Madrid brand La Virgen Beers announced the cessation of its operations and the dismissal of its staff after being forced to ...
Jane Anderson
Alfonso Marian

Alfonso Marian, new Chief Creative Officer of MRM New York

Alfonso Marian, until now CEO and Global Chief Creative Officer of Mediabrands Content Studios, has been appointed MRM Chief Creative Officer for the New ...
Jane Anderson
Trabajadores reunidos en una oficina

“How can we move towards a 2019 model in 2025?”: WPP employees oppose in-person return to the office

The advertising group WPP has established that, starting next April, the company’s employees must work four days a week from the office. The measure, ...
Jane Anderson
Función co-edición en tiempo real de Photoshop

Photoshop wants to facilitate creative collaboration with real-time co-editing function

Adobe photoshop starts the year by responding to one of the great complaints of its user community: the collaboration in real time. The program ...
Jane Anderson
Productos de Native con DUnkin y Crocs con Pringles

Food as the axis of cobranding: brands seek to gain presence through aroma and flavor

He cobranding It is a fundamental marketing strategy for all those brands that seek to expand their consumer base and link themselves to new ...
Jane Anderson
Chica oculta su cara tras un globo

These are the most admired professionals in the Marketing and Advertising sector in Spain

The report Agency Scopecarried out by Scopen, has shared the results related to the 2024/2025 edition and, as usual, includes the professionals, companies and ...
Jane Anderson
Hombre y niño vuelan una cometa al atardecer

The most admired companies in the Marketing and Advertising sector in Spain

The report Agency Scopecarried out by Scopen, has released the data for the 2024/2025 edition. As usual, it includes the most valued professionals, companies ...
Jane Anderson
Bolas de colores sobre fondo amarillo

The best Creative and Media Agencies in Spain

The report Agency Scopeprepared by Scopen, has shared the results related to the 2024/2025 edition, which includes the most valued professionals, companies and campaigns ...
Jane Anderson
Trofeos de cristal sobre fondo azul

The advertising and marketing festivals most valued by professionals in Spain

The Efficiency Awards They are, once again, the advertising and marketing awards most valued by professionals in the sector in Spain, according to the ...
Jane Anderson
Logotipo de la nueva agencia Leo

Leo is born, the result of the merger of Leo Burnett and Publicis Worldwide

Publicis Groupe has announced the merger of two of its agency networks, Leo Burnett and Publicis Worldwide. The company resulting from the operation will ...
Jane Anderson