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Ikea parodies luxury ads to highlight its affordable design
In the imagination of the luxury brandsbombast is often the resource used to communicate their high-end products. Thus, in the common imagination, advertisements for ...
Leche Celta launches a range of spreadable cheeses and promotes it on television with an advertisement made with AI
The brand Celtic Milk is betting on innovation both in the development of new products and in marketing and communication. He demonstrates this with ...
Mrs. Rushmore leaves Madrid’s Gran Vía and moves into the WPP building
Number 27 of Gran Vía in Madrid has welcomed the creative agency Mrs. Rushmore for almost 25 years. But now he says goodbye to ...
“Save the millionaire networks”: the Free Our Feeds movement wants a social ecosystem free from the control of the rich
“Get the rich out of our networks” could well be the slogan of Free Our Feeds, a social movement that aspires to build an ...
Less use of mobile applications, one of the effects of AI on digital habits according to Gartner
Tools such as Apple Intelligence, ChatGPT, Google Gemini or Meta AI will be the ones that users use in the near future to perform ...
Primark will open its first store dedicated exclusively to the home in Belfast
The Irish chain Primark continues to bet on the home category. Next March it will inaugurate a new store concept, which will be dedicated ...
Ikea commits to investing 1 billion euros in recycling companies
Ingka Investment, the investment division of the Ingka Group, which is the largest manager of stores in Ikea, intends to invest 1 billion euros ...
Edelman’s Trust Barometer: Businesses Struggle to Maintain Citizen Trust in the Age of Discontent
Dissatisfaction and feeling of grievance. This is how it could be described, according to the report “Trust Barometer 2025” of Edelman, the sentiment of ...
TikTok restores its activity in the United States in less than 24 hours after Trump’s intervention
The prohibition of TikTok In the United States it has barely lasted 24 hours. The social network has restored its service in the country ...
Kantar Group to sell Kantar Media to HIG Capital for $1 billion
The market research firm Kantar Group has announced the proposed sale of Kantar Media to the investment company HIG Capital. The group, which estimates ...
