Education
The cycling brand Gobik wants to combat rural depopulation with a gastronomic guide
Without the towns and their people there would not be those breakfasts so desired after doing the first kilometers on the bike. Therefore, from ...
Adobe aims to change the way marketing works with its new AI tool
Adobe has launched GenStudio for Performance Marketingan application that allows creation of ads, creative content or emails using generative artificial intelligence. The tool is ...
Without the name of the product, but with the formula in the foreground: Freshly Cosmetics highlights its fine print
The consumer is increasingly aware of what they eat, the materials they dress with or what they apply to their body, and rejects those ...
We spoke with Antonio Méndez from Colectivo &c. and other topics such as remuneration, selection and growth in agencies
He has been in the advertising industry for 20 years but speaks with the excitement and sparkle in the eyes of a newcomer. His ...
Mondelēz will use generative artificial intelligence to create content and optimize marketing campaigns
Mondelēz International recently announced the launch of a platform artificial intelligence and generative artificial intelligence with which it hopes to boost its marketing capabilities ...
Amazon Ads will allow you to create audio ads with artificial intelligence
amazon has expanded the services available to advertisers. As presented at Unboxed 2024, the annual event organized by Amazon Ads, e-commerce platform has launched ...
Between authenticity and reputational risk: Employee Generated Content as an employer brand asset
In a world saturated with advertising, content creation has become an essential lever for brands when it comes to connecting with users. However, beyond ...
The culture of learning is key to measuring advertising effectiveness
As media, channels and audiences become increasingly fragmented, information and data multiply, which in turn increases the challenges that marketing and advertising professionals face ...
Damm negotiates an agreement with Nestlé to produce and distribute Nestea in Spain
The Catalan brewer Damm is in the final phase of an agreement with Nestlé for the manufacturing and distribution of Nestea in Spain. This ...
Adolfo Domínguez vindicates his roots and his “Atlantic Spirit” in his new campaign
“You have to dare. But above all, don’t give up”. It is the message with double reading that Adolfo Dominguez launches in its new ...
