Education
Advertising dresses up for the 26th edition of the Eficacia Awards
This Thursday the 26th edition of the Efficiency Awardsone of the events marked on the calendar of the Spanish advertising industry. It is an ...
Banco Santander promotes the first band of Generation Z born on social networks
In a context in which social networks are the dominant platform for creative expression for young peopleThis summer, Banco Santander launched the #LouderTogether initiative ...
The events sector in Spain signs its first collective agreement
For the first time in history, event organizing companies in Spain will have a own collective agreement. This new agreement, signed by AEVEA (Associated ...
Outdoor advertising has contributed more than 1,650 million euros to cities in the last decade, according to La Fede
The outdoor advertising has made a contribution, through the minimum fee, of 1,651 million euros to cities over the years between 2014 and 2023 ...
Media price inflation will grow over the next two years, according to WFA
The media price inflation It will be one of the elements that mark the development of the advertising industry over the next two years. ...
Thousands of artists unite against the unauthorized use of their works by Artificial Intelligence
In an unprecedented move, more than 13,500 creative figures from various fields have signed a petition seeking protect your works from unauthorized use in ...
Gap designs “the perfect sweatshirt”" in her first collaboration with a content creator
The sweatshirt of all sweatshirts. That is the garment that the fashion brand gap He claims to have created in his first collaboration with ...
Pascual launches milk category with its Movit brand and trusts El Ruso de Rocky to communicate it
Paschal This week it presented its new brand Movita value proposition of the company with a formula that seeks to recover its position in ...
Heineken “hacks” concerts to invite people to disconnect from their phones and enjoy the experiences
Seeing the mobile screens of the hundreds of people in front of you more than the singer himself has become common at concerts, because ...
Tesco replaces its logo with fresh products to give prominence to the quality of its offer
He logo of the British supermarket chain Tescomade up of the name and five blue stripes that underline it, is probably one of the ...
