Education
Is Generation Z so different? How to avoid falling into the “generational trap”
For some years now, Generation Z has occupied the efforts and ambitions of brands globally. That’s because they are the ones now building financial ...
Cupra sells its own car fragrance, transferring the brand identity to the sense of smell
What does a car brand smell like? Cupra has sought its own response and has materialized it in Cupra Scent, its first signature fragrance, ...
A marquee distributes free apples and reveals its advertisement as passers-by eat them
To discover the new Cœur de Reine advertisement you have to start by eating it. The French apple brand has transformed a JCDecaux marquee ...
AI worries strategists, but also returns focus to human thinking
Artificial intelligence has been installed in the work of strategists and it has done so accompanied by an apparent contradiction. It is the transformation ...
Bollo brings fresh fruit to vending with a new ready-to-eat range
Buy fresh fruit by pressing a button in a vending machine. Bollo Natural Fruit wants to take fruit consumption to new times and places ...
Towards quality-based media planning and buying
In a short-term context that prioritizes immediate results, the industry has tended to place greater value on quantity than quality, leaving aside, among other ...
Six out of ten users reject brands that use AI to position their messages, according to WordPress
The race to appear on ChatGPT, Gemini, Claude or Perplexity is opening up a new discipline for brands. Google’s positions are beginning to share ...
“Creativity is the origin of advertising effectiveness and, above all, in the Outdoor environment”
“Creativity is the origin of advertising effectiveness and, above all, in the Outdoor environment” Ricardo Pérez Valcárcel has just been named General Director of ...
Andalusian Tourism closes three years of “Andalusian Crush” by bringing its provinces to video games
First Andalusia “breaks you”. Afterwards, all that remains is to give up. And now that surrender is transferred to a video game in which ...
Wetaca jumps from online to supermarket and starts selling its prepared dishes in BM
Wetaca makes the leap from online subscription to supermarket shelves. The company specialized in prepared dishes has reached an agreement with BM Supermercados to ...
