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Autocontrol considers that Verisure has done “exclusive advertising” in its rebranding campaign
Part of the Securitas Direct rebranding campaign, with which the company announced its name change to Verisure in April, has been considered by Autocontrol ...
The Gran Casa shopping center turns mupis into shop windows to communicate its new brands
The Gran Casa shopping center, in Zaragoza, has renewed its proposal by adding new brands, new experiences for consumers and new ways of experiencing ...
Nacho Navarro, new Marketing Director of Ikea in Spain after the departure of Gabriel Ladaria
Ikea has appointed Nacho Navarro as new Marketing Director in Spain. The manager will assume the position as of September 1, coinciding with the ...
Škoda turns to a prehistoric creature to present its new electric Peaq
Škoda has launched a new global campaign to present the Peaq, its new electric vehicle and the model that the brand defines as the ...
Miguel Ángel Pascual is the new Marketing Director at Pernod Ricard Spain
Pernod Ricard Spain, a company that markets brands such as Beefeater, Ballantine’s, Absolut and Ruavieja, has appointed Miguel Ángel Pascual as the new Marketing ...
Heinz transforms football cards into ketchup and mustard packets for game days
A red or yellow card usually indicates an infringement on the field of play. Heinz has decided to change its meaning and take these ...
Google promotes the capabilities of Gemini by encouraging the creation of “out of office” postcards
Andalusian Tourism has already used it for its tourism promotion, and KitKat to launch a new invitation to take a break. The automatic “out ...
The AIMC chooses Comscore as the recommended digital audience meter
The Board of Directors of the Association for Media Research (AIMC) has unanimously selected Comscore as the recommended digital audience meter for the Spanish ...
“There is hope in difficult questions”: Anthropic emphasizes its mission in new Claude ad
People have been asking complex and deep questions about artificial intelligence for years now. Some stem from concerns about the possible destruction of jobs, ...
Spanish products defy gravity in the ICEX campaign to reinforce the country’s image
Spanish elevates the everyday. This is what ICEX España Exportación e Inversiones communicates in the new creative campaign it has developed for Marca España ...
