Education
Magnific adds an “art director” between the prompt and the generation of images with AI
Artificially intelligent imagers have rapidly advanced in quality, resolution, and the ability to interpret instructions. But a good part of the creative responsibility still ...
AI looks at advertising differently: why building a brand also determines visibility in LLMs
Advertising is beginning to face an unprecedented circumstance: part of its audience is no longer human. Before a person considers, recommends or buys a ...
The gap between Marketing and Finance is a question of execution, not priorities
The clash between finance and marketing is a recurring issue in the sector. Tension is generally understood in terms of values: creativity versus rigor, ...
SOS removes Falleras from its rice packaging after claims about the origin of the product
The falleras have disappeared from the SOS rice packages. The brand, owned by Ebro Foods, has replaced the image of several women dressed in ...
Oura brings hands to life in a miniature city to promote its smart ring
Hands walk through the city, wait for the subway, play sports, enjoy a pool or sunbathe. They behave like people, although they lack faces ...
Global advertising investment will grow by 11.9% in 2026, driven by the rise of social networks
Global advertising investment maintains its growth rate despite geopolitical tensions and the pressure that the cost of living exerts on consumers. According to Warc ...
Personal skills are the most valued, but the ones that receive the least training, according to Infojobs
Training is considered one of the main pillars to maintain employability and improve professional performance, as well as to boost the competitiveness of companies. ...
Physical security in data centers or how to protect the digital environment beyond the internet
Data centers, such as those spaces that store the servers that host the internet infrastructure, have acquired a critical role in the digital economy ...
McDonald’s uses the Happy Meal box to detect vision problems in children
The Happy Meal box has been one of McDonald’s most recognizable elements among families for decades. Now, in Brazil, the company has decided to ...
“El Chiringuito” searches for advertisers on X and publishes a Gmail email to receive commercial proposals
“El Chiringuito” has turned to its own social networks to look for advertisers and open the door to new commercial proposals. The official account ...
