Education
Tulipán launches the perfume “Ganas de Cog*r” due to the decrease in sexual relations among young people
Tulipán has been talking about safe sex in Argentina for almost four decades and has now decided to address a problem that begins before ...
PepsiCo launches its first corporate campaign to let consumers know which brands are theirs
PepsiCo wants consumers to know that behind many of the brands that are part of their daily lives is the same company. The multinational ...
Pistachio grows by 55% in consumption occasions and prepares its jump to new categories
Pistachio has been appearing in more and more products for a few years, but its journey could be far from exhausted. The flavor grew ...
Revilla returns to advertising after more than 20 years and recovers its historic “wonder”
Revilla returns to advertising after more than two decades without communicating. The brand of processed meats returns to the screens this September 21 with ...
Lepas arrives in Spain and launches its communication with a campaign about elegance without excesses
A new automobile brand is beginning to gain a foothold in the Spanish market. Lepas, belonging to the Chinese group Chery, has started its ...
Pazy opts for animation to continue talking about the organization of funerals
Death has traditionally been depicted in black and white. Pazy has decided to use precisely that code to turn it around and fill it ...
Mbappé leaves Nike and signs for On to promote his entry into football
Kylian Mbappé ends his relationship and bond with Nike to begin a new stage with On. The Swiss sports clothing and footwear company has ...
Eight keys to the relationship between creativity and effectiveness, according to Warc
Are the most creative campaigns also the most effective? The fifth edition of “The health of creativity”, the analysis that Warc carries out based ...
Ax laughs at luxury in perfumery with an exaggerated packaging for its deodorant
A can of Ax surrounded by an ornamental, oversized and really unnecessary packaging. This is the proposal of “The Lynx Holder”, the new Unilever ...
Bizum portrays the mistakes of the first times to communicate your late arrival for in-person payment
Bizum wants to make paying in a store with your mobile phone as natural as sending money to a friend. The company expands the ...
