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Manuel Román leaves the Marketing direction of Netflix in Spain and Portugal after four years
Manuel Román Cantón leaves Netflix after four years at the helm of its marketing strategy in Spain and Portugal. The manager, who held the ...
The World Cup gives La 1 the leadership of the television audience in the month of June
For the first time since the end of 2021 there is a new television audience leader. La1 has managed to take the lead thanks ...
Lacoste and Alpine combine style and performance in a unique car and capsule collection
The automobile company Alpine and the fashion brand Lacoste have united their French roots in a cobranding that has resulted in a unique car ...
“I would have liked to be a doctor, but I am happy helping society through Marketing”
“I would have liked to be a doctor, but I am happy helping society through Marketing” Sonia Casado, Marketing Director at Metro de Madrid, ...
WhatsApp will allow you to have a username to start conversations without sharing the phone number
WhatsApp has begun enabling username reservation for its more than 3 billion users. The functionality will allow you to start conversations without having to ...
Second EGM of 2026: Internet stops its growth and Exterior increases its audience
Exterior maintains the second position in the media audience, leaving Television in third place, with the Internet once again in the lead, as has ...
74% of Gen Z fans say eSports brands influence their purchases
eSports have established themselves as one of the environments with the greatest capacity to capture the attention and influence the purchasing decisions of Generation ...
7Up launches Pink in Spain to accompany the enjoyment of summer
7Up adds pink to its color palette to launch Pink, its new variety of sugar-free soft drinks in lemon-lime and raspberry flavors. After its ...
Reddit highlights human conversations on its platform in its first brand campaign
The social network Reddit has launched “People are the best”, its first major brand campaign. Created together with the creative agency Mischief, it focuses ...
BMW promotes itself on electric chargers with vehicle-activated campaigns
If you are not charging an electric BMW, the brand will show you its advertising while you charge your vehicle. That is the strategy ...
