Education
Gobik joins forces with Carlos Sainz and his Fifty Five brand to create exclusive equipment collections
Gobik, the Spanish cycling equipment brand, and the Formula 1 driver Carlos Sainz have launched a long-term strategic alliance that will materialize in the ...
Lego deploys its set next to the Koenigsegg automobile company in the Shanghai subway
Instead of doing a conventional advertising campaign, Lego has let its own product take center stage. To promote his new set from the Lego ...
The media are almost twice as influential as other sources in the responses of LLMs
Responses generated by language models are establishing themselves as new reputation territory for brands. Traditional media, search engines and social networks are now joined ...
Ikea creates a manual of empathy towards the trans community for its iconic stuffed shark
Blue, pink and white, soft, fluffy and pleasant. Blahaj, the stuffed shark from Ikea, is for many people an object of comfort, a safe ...
AI divides the labor market into two speeds and increases the value of judgment, creativity and leadership
Artificial intelligence is reorganizing the global labor market around two distinct trajectories. On the one hand, it promotes positions in which it automates routine ...
This is how the special news program on artificial intelligence was made
Analyzing the impact of artificial intelligence and how it is transforming the perception of reality was the objective of “TeledIArio del Futuro”, the special ...
Manuel Román leaves the Marketing direction of Netflix in Spain and Portugal after four years
Manuel Román Cantón leaves Netflix after four years at the helm of its marketing strategy in Spain and Portugal. The manager, who held the ...
The World Cup gives La 1 the leadership of the television audience in the month of June
For the first time since the end of 2021 there is a new television audience leader. La1 has managed to take the lead thanks ...
Lacoste and Alpine combine style and performance in a unique car and capsule collection
The automobile company Alpine and the fashion brand Lacoste have united their French roots in a cobranding that has resulted in a unique car ...
