Education
Lavazza teaches a robot what “dolce vita” is in what it defines as its largest campaign in Spain
A robot can serve a coffee, watch how others enjoy it, and even try to understand why they like it. What is even more ...
Sweden opens a travel agency for introverts because socializing is optional
Traveling involves discovering places, trying new things and, many times, constantly interacting with other people. From the airport to an organized tour, a restaurant, ...
Jewelry no longer needs a special occasion: this is how the self-gift culture grows
For decades, the jewelry store has organized much of its business around a fairly predictable calendar. Engagements, weddings, anniversaries, birthdays, Christmas or Valentine’s Day ...
Gen Z changes great destinations for lore-tripping: traveling to places with a story to tell
For years, an important part of tourism has been built around the places that had to be visited: the great capitals, the historical monuments ...
SAMY buys the Get Engaged agency to accelerate its growth in the United States
From left From left: Alex Dermer and Cam Fordham, Co-Founders of Get Engaged; Marta Nicolás and Patricia Ratia, Co-founders of SAMY; and Ben Hiott, ...
AI challenges attribution: 60% of marketers struggle to measure its impact
Artificial intelligence is changing the purchasing journey faster than the systems used by brands to measure it. The consumer can discover a product, compare ...
Consumers do more research on their holiday purchases and seek trust beyond brands
Black Friday and Christmas shopping is far from a quick succession between discovery and conversion. The abundance of products, promotions, recommendations and content available ...
This is how Adidas fired Messi from Argentina after two decades together
There are relationships between brands and athletes that end up forming part of the iconography of a race. Adidas and Lionel Messi have been ...
Cruzcampo and Rolser want to bring the traditional shopping cart to the new generations
The shopping cart continues to find space outside the supermarket. After decades associated with everyday purchases and, especially, in the imagination of older generations, ...
Lacoste places a tennis ball under a wedge shoe and brings clay to its new collection
A tennis ball acting as a wedge under a shoe. It is one of the images with which Lacoste has brought runway elements back ...
