Education
Jack Dorsey advances interaction with AI through Dessa, a model trained exclusively from human conversations
Block, the digital payments and financial services company created by Jack Dorsey and formerly known as Square, has introduced Dessa, its own artificial intelligence ...
YouTube intensifies the battle for creators due to the interest of Netflix and Disney+
Great content creators have become one of the most coveted assets in the entertainment industry. Its ability to gather loyal audiences, generate content quickly ...
Bimbo highlights its brands and products by betting on collecting and mystery boxes
Beyond selling their products, the brands’ ambition is to build a loyal community over time. This requires, among other things, emotional connection, and the ...
The advertising and media industry debates whether audience measurement systems respond to market reality
Transparency, impartiality, inclusivity, proportionality, non-discrimination, comparability and verifiability. These are the principles that the systems and methodology of audience measurement providers must comply with, ...
Dove transforms the scent of its iconic bar of soap into its first perfume, at the request of consumers
There are aromas that are immediately identified with a brand and that, over the years, end up being part of many people’s memories. This ...
These are the winners of the 2026 Efficiency Awards
The Spanish Association of Advertisers has recognized Banco Sabadell with the 2026 Great Prize for Efficiency for “How to survive a hostile takeover”. A ...
Helvetia Caser plays with the names of different generations to announce its new brand identity
The names change over time. Some identify entire generations, others gradually disappear and others begin to gain popularity. But, regardless of what they are ...
Visa renews its identity looking to a future of commerce designed for humans and technology
It has not changed its logo, but Visa has renewed its visual identity seeking flexibility and coherence to maintain its relevance and notoriety in ...
The paradox of writing with AI: it is more popular than human writing, but it loses value when its authorship is revealed
Artificial intelligence seems to face a peculiar paradox when it enters the territory of creativity: we can prefer what it writes and, at the ...
Factorial stages the intricacies of business management to communicate its evolution as an AI agent
A huge knot of cables, screens, folders and documents. Inside, several employees try to coordinate and carry out their tasks without being clear about ...
