Education
Ghosting enters the selection processes: 54% say they suffer from it with Gen Z candidates
Accept a job offer, complete the paperwork, and not show up on the first day. Hold several interviews and stop responding just before closing ...
Dircoms face reputation in LLMs between the fragmentation of models and the lack of methodologies
For decades, corporate reputation has been managed mainly in three spaces: the media, search engines and social networks. The expansion of ChatGPT, Gemini, Perplexity, ...
Starbucks and Pascual bring the protein trend to consumption outside the home
Protein has been spreading for months into categories that until recently were outside its usual territory. Snacks, pasta, drinks, cereals or soft drinks have ...
Artificial intelligence leaders ask to stop its development due to fear of losing control
The race to develop increasingly capable artificial intelligence models is beginning to encounter a request that until recently was difficult to imagine coming from ...
Global “declares itself” to brands in outdoor advertising to promote its new platform
Many new generation brands tend to initially opt for digital media to gain visibility and begin to build their community. But AdPower, the self-service ...
Workers believe that salary transparency will improve equality and trust in companies, according to Infojobs
The European labor market is going through a turning point as different countries transpose the European Salary Transparency Directive into their respective regulatory frameworks. ...
Quality puts the “fine nose” to consumers in the new YoSoy campaign
Study the percentage of meat in a sausage, analyze if a bread is made with sourdough or choose coffee based on the variety and ...
From nuggets to pickles: Burger King and KFC bring fast food to fashion codes
The boundaries between gastronomy and fashion continue to blur in the communication of large restaurant chains. Coinciding with a time of year marked by ...
From Freepik to Magnific, in first person: mistakes and lessons from its transformation process
End a brand with more than fifteen years of authority, give up the leadership position in the category or end with a website with ...
Home Goods brings its products on a giant scale to the streets of Chicago to drive visits to its stores
Home Goods has decided to take some of the objects that could be found in its stores to the streets of Chicago, although considerably ...
