Education
Carnival embraces the “Cruise Collection” concept and creates a fashion collection for cruise passengers
The big fashion houses have been using the term “Cruise Collection” for decades to refer to their mid-season collections originally associated with travel and ...
What attributes to look at or what elements to compare to promote a brand alliance
Expanding the audience and increasing sales have traditionally been the motivations that have led brands to opt for alliances and cobranding. But now, in ...
Social networks become less social: 55% of users publish less than five years ago
Social networks were born around a promise: connecting people and making it easier for them to share parts of their lives. Two decades later, ...
Paramount and Warner Bros. will become part of Skydance after completing their merger
Paramount and Warner Bros. Discovery are about to complete one of the largest concentration operations in the entertainment industry and the name that will ...
Lidl transforms its croissant into a travel pillow and takes it to Paris Fashion Week
Lidl has found its croissant the inspiration to create a new accessory. The supermarket chain has presented “Neck Croissant”, a cervical pillow that reproduces ...
The social-first strategy finds its limits: Warc warns that virality is not enough for brands
More content, more creators, more platforms and more possibilities to participate in the conversation. The shift of marketing investments toward social-first strategies has given ...
A crop top can wait if there is pizza: Casa Tarradellas portrays two sisters in its new spot
A crop toptwo sisters and a negotiation that seems important enough to focus all their attention. Until a pizza appears. Casa Tarradellas once again ...
Lidl replaces its brands for dogs and cats with a new global brand: “Max & Mila’s World”
Lidl is reorganizing its pet products business under a single brand. The chain has launched “Max & Mila’s World”, a new global brand that ...
The OCU launches GUIO, its own artificial intelligence assistant to compare and decide
The OCU has launched GUIO, its own artificial intelligence assistant, a tool designed so that consumers can use the organization’s knowledge through a conversational ...
Asics puts human movement “in danger of extinction” to warn about sedentary lifestyle
Threatened species are often the subject of documentaries, classification systems and conservation programs. Asics has transferred all these codes to humans to pose a ...
