Education
Fashion brands turn with denim and their resignification for new generations in their advertising campaigns
The cowboy, also called Denim, has been an essential element of the fashion world for decades. From pants to jackets, this type of fabric ...
Multiopics appoint Teresa Sánchez-Galán as new marketing and communication director
Multioptics has incorporated Teresa Sánchez-Galán as a new director of marketing and communication, an appointment with which she reinforces her commitment to strategic growth ...
Sarah Chemouli for Banco Santander as Marketing Director
Sarah Chemouli, so far Marketing Director of Procter & Gamble for Spain, will be incorporated in the next few days to Banco Santander as ...
A conversation about relevance and image as an antidote against the infinite scroll
We receive hundreds of audiovisual impacts per day, so many that our brain is not able to properly process them and the vast majority ...
Investment in social networks is the protagonist: 8 out of 10 marketing leaders will reorient budgets towards Social Media
Marketing in social networks has ceased to be a support area to become the central axis of the digital strategy. This follows from the ...
Television accuses seasonality in an August dominated by today and Antena 3
Rest, beach, pool, trips…. Summer’s leisure activities have diminished, one more year, television consumption and the audience of the medium, which has been affected ...
Baby Boomers challenge topics: they spend more on apps, train with technology and travel through impulse
Although they are usually associated with traditional consumption patterns, Baby Boomers show in 2025 a complexity that challenges generational stereotypes. According to data from ...
Wikipedia document how artificial intelligence is standardizing writing globally
Apparently, texts written with artificial intelligence are impeccable. They are fluid, educated and stylistically correct. However, behind that bright finish a disturbing phenomenon hides: ...
Uber Eats applies the AI menus and reviews and will compensate for users for uploading food photos
Those who enjoy taking pictures of their dishes and food orders at home may be rewarded for it. At least in some markets. And ...
Marta Rico and Miguel García Vizcaíno leave Mrs. Rushmore
The creative agency Mrs. Rushmore has announced the departure of Miguel García Vizcaíno and Marta Rico, creative president and creative general director, respectively. The ...
