Education
Cheil and Worxsphere turn temporary work into a response to youth depopulation in South Korea
South Korea is the country with the highest concentration of economic activity, employment, population and infrastructure in its capital. 52% of young people live ...
Cupra launches “Own the wheel”, a traveling exhibition about the sensation of driving
After the creation of a design division, the launch of its own drink and other initiatives, Cupra continues to expand its brand universe with ...
The Zara t-shirt that Bad Bunny wore at the Super Bowl is resold on Vinted for almost €1,000
On Sunday, February 8, Bad Bunny performed a historic performance at the Super Bowl, for doing it entirely in Spanish, for its production and ...
The CNMC is looking for “vigilantes” to help detect covert advertising by influencers
The National Markets and Competition Commission (CNMC) has announced a public tender to hire analysts specialized in the scrutiny of content generated by influencers ...
The invisible cost of meetings: an analysis estimates the impact per employee at $80,000 per year
Most companies rigorously negotiate software contracts, optimize travel expenses and review each budget item in detail. However, there is a structural cost that is ...
The Super Bowl reaches 125 million viewers, the second most watched in history
Despite the conversation generated around the event, mainly as a result of Bad Bunny’s performance at halftime, this year’s Super Bowl has not surpassed ...
The representation of advertising investment in GDP was below 0.8% in 2025, according to InfoAdex
Advertising Investment decreased by -2.6% in 2025, according to data offered by InfoAdex, and stood at 12,745 million euros. The fall aggravates the negative ...
Nike relaunches its All Conditions Gear brand with an experiential strategy that highlights adventure
Nike wants to strengthen its presence in outdoor sports and to do so it is relaunching the All Conditions Gear (ACG) brand, launched in ...
Advertising investment falls for the first time in five years, according to InfoAdex data
InfoAdex has presented the data related to Advertising Investment in Spain corresponding to the year 2025, obtained through its own research methodology. The study ...
Adidas creates its own pasta and turns carbohydrate loading for runners into a brand experience
Adidas once again demonstrates that the territory of sports brands is in performance, but also in the rituals that surround sport. In Dubai, the ...
