Education
ING turns its pet Leonardo into a collectible object to strengthen its bond with Gen Z
ING has taken a new step in its strategy to connect with Generation Z with the launch of the Leomichis, a limited edition of ...
A topper becomes an object of desire in Pikolin’s new reflection on intimacy
Most consumers do not know what a topper. It is an additional layer that is placed on the mattress to improve the sleeping experience, ...
Alain Afflelou joins the Benidorm Fest by contributing style to the video clip of one of the candidate songs
Glasses have long ceased to be just a tool to achieve better vision. In recent years, brands in the category have elevated them to ...
Waitrose creates galactic adventure to celebrate food as a way of life
From a romantic comedy with actress Keira Knightley in her Christmas advert, to a galactic odyssey. The British supermarket chain Waitrose changes film genres, ...
Ikea claims affordable design by comparing it to great works of art
Ikea has launched, together with Memac Ogilvy, the “Affordable Masterpieces” campaign in Saudi Arabia and Bahrain with the aim of dismantling the still widespread ...
Inês Lima, new General Director of McDonald’s Spain
McDonald’s has announced the appointment of Inês Lima, who until now served as General Director of McDonald’s Portugal, as the new General Director for ...
Cristina Rey officially assumes the position of CEO at WPP Media Spain
Cristina Rey, until now CEO of UM, has officially assumed her responsibilities as CEO of WPP Media Spain, WPP’s global media agency that will ...
Tim Hortons turns its packaging into an excuse to celebrate small everyday victories
Tim Hortons has launched the “Boxcation” campaign in Thailand, an initiative that uses packaging design as the main creative lever to redefine everyday consumption. ...
“Vagueposting”, the annoying social media trend pushed by algorithms
Can I say something? That something is nothing, but we wanted to start this article by resorting to the tactic that articulates the trend ...
Volkswagen evokes an advertising classic and only shows the chassis in the promotional campaign for the electric Polo
The Volkswagen Polo hit the market fifty years ago and today it is one of the most driven cars in multiple markets. That is ...
