Education
Uber launches “Elite”, a chauffeur service with a focus on business travelers and premium users
Uber has introduced Uber Elite, a new category of professional chauffeur-driven travel aimed at corporate users and high-net-worth travelers. The service is positioned as ...
Mountain Dew eliminates three letters from the keyboard to show that there is no gaming without “DEW”
The Mountain Dew soft drink brand has made three letters on the keyboard the focus of its latest marketing action aimed at the gamer ...
A stadium full of gangsters: the promotion of Netflix and Atlético de Madrid for the “Peaky Blinders” movie
The Metropolitano stadium has become the Birmingham of the 1920s, and the Atlético de Madrid players have become members of a gang of gangsters. ...
Mercado Libre encourages deleting personal data from packages before throwing them away
Ecommerce packages contain more than just the purchased product. They also include personal data visible on shipping labels, such as name, address or telephone ...
Old Spice launches “Unbelievably Cool”, its second international campaign created by the Burns agency
Old Spice continues to develop its “Unbelievably” creative platform with the release of “Unbelievably Cool”the new European campaign created by the independent Spanish agency ...
Burger King crowns the consumer as its new king to communicate the improvements of recent years
Burger King admits it has made mistakes over the past few years: from run-down restaurants to inconsistent food to a disturbing brand mascot. The ...
CaixaBank conveys its human vision of banking with the “Something personal” campaign
In a market in which differentiation is not found in the product, CaixaBank considers that some of the key points of its proposal are ...
Carlos Chaguaceda (Prado Museum): “When you communicate to be loved, you never finish doing your job”
Although the Prado Museum is dedicated to art, its Director of Communication, Carlos Chaguaceda, uses mathematics to explain the key to the institution’s communication ...
“Expensive shit” or how Huggies has turned a product demonstration into entertainment
18 babies crawling and playing on objects valued at $500,000 is the experiment with which Huggies has tested the resistance of its diapers. The ...
How Quebramar has boosted its loyalty program through data unification
For retail brands, loyalty has become one of the main drivers of growth. However, activating it effectively requires more than discounts or points programs: ...
