Deliver the most craveable food and most dynamic restaurant experiences designed for today’s consumer. These are the objectives of the changes that KFC is implementing globally and which represent the beginning of a new stage for the Yum! brand. Brands. The updates include a menu renewal, new store designs, and a rebranding that aims to enhance the relevance and expressiveness of KFC in an increasingly competitive category.

To achieve this, the brand has designed a new visual identity that will be consolidated over the coming months in all the markets in which it operates. It maintains the essence of its image by preserving its most characteristic and recognizable assets, such as the cube, the figure of Colonel Sanders or its iconic motto “Finger Lickin’ Good”, but it reviews them under a new energy more in tune with modern culture; and is committed to a new graphic and visual system guided by art and eclecticism.

Thus, the typography gains robustness and presence, thanks to more rounded shapes that give more prominence to the corporate red; while the figure of the colonel attracts attention with new layout and size in the logo. For its part, the cube takes on greater importance with a more realistic and three-dimensional shape, reminiscent of the brand’s usual packaging.

KFC’s intention, as stated in a statement, has been “tothat the brand’s legacy continues to be the protagonist“The new image will come to life on the company’s packaging, digital platforms, advertising and points of sale.

The redesign accompanies a remodeling of the restaurants, which already number more than 34,000 in more than 150 markets. According to what they say, KFC will open starting this summer “a new generation of spaces designed for hospitality, and not just for efficiency, with more dynamic environments that adapt throughout the day to meet different occasions”.

It seeks to elevate its characteristic KFC gastronomic experience, which will take shape in key markets through new store formats. The first manifestations will be seen in McKinney, Texas, with an open concept design; and in Dubai, with an immersive two-story restaurant, scheduled to open in the fall.

On the other hand, KFC has also promoted a renewal of its menu seeking an experience more focused on flavor, boneless fried chicken products, and new sauces. It is also evolving its beverage offering in line with sector trends and seeking to capitalize on new consumption moments.

Thus, it will launch new products designed especially for dipping and dipping in condiments, and a new global “pantry” of sauces, with more than 20 references that range from modern versions of classic recipes to familiar flavors of international inspiration, such as “Chimichurri Ranch” or “Hot Honey Habanero”. The company’s goal is to provide more options to consumers by addressing the growing demand for personalization and sensory experiences around flavor.

It will also launch Kwench by KFC, a global beverage platform that aims to enhance the brand’s presence in the beverage offering, following in the footsteps of other brands in the industry such as McDonald’s or Dunkin. It will include soft drinks, lemonades, smoothies or coffee varieties, expanding the brand’s commitment to indulgence and enjoyment beyond food.

Some of these new menu items are already available in markets such as the United Kingdom, Ireland, South Africa and India, and will be added to the menu in Australia, the United States and Canada in the coming months. All changes and updates will reach other markets in the remainder of 2026.

“In an increasingly competitive sector, we have a clear opportunity to set the standard for fried chicken in the modern fast food landscape.“said Scott Mezvinsky, CEO of KFC Global, in a statement. ““This new stage brings energy and originality to what makes us iconic, while we reinforce the quality of our chicken and reinvent the experience for KFC fans around the world.”.