Education
Kutxabank uses humor to get serious at key financial moments
When you receive the news that triplets are expected, that a daughter has been accepted into a master’s degree abroad, or that you need ...
Norway denounces the degradation of the internet in a sarcastic short film
Over time, web pages, digital platforms and social networks have become filled with intrusive advertisements, pop-ups and paywalls, and a large part of the ...
“I would like to see the CEO…”: users make visible the gap between managers and the experience of their products
Weeks after going viral, the video of Chris Kempczinski, CEO of McDonald’s, presenting and testing the new “Big Arch” burger continues to generate conversation ...
71% of purchase decisions already occur outside the radar of brands, according to ESIC
Purchasing decisions are moving towards territories where brands can barely observe what is happening. According to the report “Sales Foresight 2026: Opening the doors ...
Tesco creates a billboard of tulips to highlight its offer beyond the everyday
The Tesco supermarket chain has been building its value proposition for years around quality, price and convenience; a positioning that has recently been specified ...
Gym Nation introduces naps as a new fitness discipline in the Middle East
Gym Nation has decided to break with the traditional logic of fitness that goes through more intensity, more effort and more sweat, to introduce ...
McDonald’s promotes its loyalty program through a sweatshirt with Eme Studios
A limited edition sweatshirt that features “cut-out” areas that hide patches and promotional codes linked to the McDonald’s app. That is the result of ...
Beltrán García-Durán assumes the direction of Accenture Song in Spain and Portugal
Accenture has announced the appointment of Beltrán García-Durán as the new head of Accenture Song in Spain and Portugal, a decision with which the ...
Plenitude creates a children’s book to overcome the fear of the dark and promote energy savings
Many boys and girls have a fear of the dark, known as nyctophobia, and to alleviate it, many families leave lamps and lights on ...
Amazon gives Alexa new personalities, including one for adult users
As artificial intelligence assistants gain popularity and weight in everyday life, users are demanding more natural ways to interact with them. That is why ...
