“Have you found out or not? That this cover has already changed“.
The new song by Dominican singer Henry Méndez could well be part of the “Caribe Mix” compilation if it continued to be released, but it has been launched to communicate the new stain-resistant packaging of Kaiku Caffè Latte. The brand has set out to create its own song of the summer to publicize the virtues of its new packaging.
The brand defines the song as “a fresh and catchy dembow”
Kaiku Caffè Latte has teamed up with the artist, a reference in the reggaeton and Latin electronic genres, in its new campaign. The result of the union is “La Solapita”, created together with the creative agency Fly Me to the Moon. It is, as the brand describes in a statement, “a fresh and catchy dembow“what aspires to be”a great summer song“now present”one of the great novelties of the brand”.
The song sets the pace for the launch of the new cover of Kaiku Caffè Latte. It is an airtight seal that joins the glass and the lid and incorporates a folding tab that facilitates opening and prevents liquid leakage and, therefore, possible stains. The brand defines it as “an innovation designed to transform the coffee on the go experience” and a “practical and differential solution with which it seeks to revolutionize a category in which comfort and mobility are increasingly important”.
The brand announced the innovation at the beginning of June with a video that revealed the particularities of the closure and showed how to use them. The piece, which already exceeds a million views, already incorporated the song created with Henry Méndez.
A few days later, the brand officially presented the song and the video clip, starring the singer, author of hits such as “Rayos de Sol”, “Mi Reina” or an adaptation of “El Tiburón (The Shark)”. The video, produced by Golda Creative, is inspired by the codes of electro-Latin and presents Médez dancing on the beach and surrounded by visual motifs of Kaiku Caffé Latte. The images, shot on a beach in Barcelona, are combined with others that allude to stains derived from other coffee containers and how the new packaging can prevent them.
Additionally, the song is available to listen to on Henry Méndez’s profile on Spotify:
“How to explain to Kaiku Caffè Latte fans that their iconic cold coffees have a new closure? Nothing better than through a jingle and choreography“, they explain from the brand in the statement. “This is how this peculiar relationship between Kaiku Caffè Latte and Henry Méndez was born. So that no one gets confused and everyone knows that the Kaiku Caffè Latte lid has changed and that it is very easy to open it to enjoy a very fresh coffee.”.
The brand is making the new packaging known through its social media profiles, with static creatives that detail how to use it, and also sharing the video clip created for “La Solapita.” For his part, Henry Méndez has also made publications accompanied by the song created for the brand.
