Education
José María Álvarez-Pallete loses the presidency of the GSMA after his departure from Telefónica
At the end of January, José María Álvarez-Palletewho so far exercised as executive president of Telefónica was replaced in office by Marc Murtra, until ...
Apaisado better than vertical: Uteca remembers that the best place to announce your brand is television
“Thus, Apaisadito, where you can see better than in social networks” The format is, according to Uteca (Union of Commercial Televisions in Open), one ...
Alberto Astorga and Daniel Ilario will be awarded with the C of Honor C 2025
The creatives Alberto Astorga and Daniel Ilario They will be distinguished with the Honor C c prize, the award that delivers the Creativity Club ...
Goodbye to triangles?: Doritos becomes square to promote Minecraft movie
The Doritos They will cease to be triangular. At least temporarily and limitedly. And, for the first time in its history, the brand will ...
Thruegreen, an artificial intelligence model to avoid communication Greenwashing
Artificial intelligence is finding applications in numerous facets of the advertising industry, even in the section linked to regulation. Show this is Thunder, a ...
More than 92% of the Spaniards saw television in the month of January
Soccer has stood out, once again, as the content with more television audience During January, a month thanks to various factors, such as the ...
Air France resorts to the technique of pointillism in its new campaign, which invites you to disconnect
Every day 361,000 million emails are sent worldwide. Is the insight that part Air France In his new campaign and to which he added ...
“It has to be a sandwich”: this is how Heinz adapts to Spain his campaign that highlights the link with the flavor
The hamburgers with ketchup and the sandwich with mayonnaise. It is the unwritten rule in which Heinz He has decided to rely for his ...
With socks, candles and cookies: thus celebrate San publicito the agencies
As every last Friday of January today takes place on the day SAN PUBLITOone day that the advertising industry of our country celebrates with ...
Cortefiel takes messages about what “costs” sometimes giving
The Spanish fashion firm Cortefiel has launched a new action on the occasion of the celebration of Valentine On February 14, in order to ...
