Education
The Ordinary dismantles the myths of the cosmetic industry with scientific evidence in its new campaign
The beauty industry has traditionally been surrounded by a certain secretism. Knowing the ingredients of a product that we apply to our skin or ...
“Beauty & AMP; Belonging ”, the film with which Sephora explores the purpose of beauty
Sephora He has been at the Sundance Festival. And not only adorning the faces of celebrities, filmmakers or producers, but with their own film. ...
Zity disappears as a brand and integrates into the Mobilize Share ecosystem
The carsharing company Zity, that began operating in Madrid more than seven years ago, will disappear as a brand when integrating into the ecosystem ...
The price of the Super Bowl ads exceeds 8 million dollars for the first time
30 seconds of advertising in the Super Bowl This year they will cost more than 8 million dollars. That is the price at which ...
Invest too much in Performance advertising can reduce the ROI by 40%, according to WARC
In a moment of transformation for marketing, marked by algorithms and generative artificial intelligence, pressure grows to achieve results, especially in the short term. ...
The new “hybrid hierarchy”: when performance is compensated with flexibility and teleworking
He telecommuting It is becoming a privilege. As bigger and larger companies are requiring their employees who work five days a week from the ...
Kellogg’s extol his iconic character in the exterior advertising of his European campaign
A giant rooster touring the streets of Madrid. That is the image with which Kellogg’s It materialized, at the end of last year, the ...
Cheetos delves into the passion for your product with a typography made with the other hand
Most people usually enjoy their favorite snacks using their dominant hand, which leaves people unable to perform certain actions. In the case of designers, ...
In terms of intimacy, are you or the mattress? Pikolin raises the question in his new campaign
When intimacy is scarce in a couple, are you or the mattress? Pikolin Raise the question in your new campaign, entitled “Will it be ...
“The time has come to stop playing with the rules of others”: Juan García-Escudero and Jesús Lada launch Creative Studio skin
Juan García-Scuderuntil March of last year Chief Creative Officer of TBWA/Spain; and Jesús Lada, Creative Director of Havas until last June, have launched their ...
