Education

Un bote de Nutella flotando en la nave de la misión Artemis II
Un bote de Nutella flotando en la nave de la misión Artemis II

Nutella in space was not product placement and it is not AI either. Yes it is a lesson in advertising

International television, newspapers and magazines are echoing in recent hours a fact that has caught attention due to the anecdotal nature of the scene: ...
Jane Anderson
The slowest vending machine in the world and hidden illustrations: KitKat's new ways to invite pause

The slowest vending machine in the world and hidden illustrations: KitKat’s new ways to invite pause

“Have a break, have a KitKat” is a slogan with almost 70 years of history. It was created in 1958 by the J. Walter ...
Jane Anderson
Un hombre con gorra sostiene un cacahuete con cáscara en la mano

M&M’s addresses its quality problems with a documentary about the origin of peanuts

M&M’s has decided to directly address a product problem that was generating complaints among consumers: the quality of the peanuts in its Peanut variant. ...
Jane Anderson
Retrato corporativo de Nieves Rey junto al logotipo de Dircom

Nieves Rey is the new General Director of Dircom

Nieves Rey Hernández has been named the new general director of Dircom, after the unanimous approval of her incorporation by the association’s Board of ...
Jane Anderson
Marquesina de autobús vinilada por Puertos del Estado

Canopies converted into containers: this is how Puertos del Estado has communicated

During the last few days, some of the bus shelters on the streets of Madrid have been transformed into containers for shipping goods as ...
Jane Anderson
Una mujer en la bañera ante fondo rojo

Dollar Shave Club gets rid of advertising clichés to announce its first line of products for women

Dollar Shave Club, known for its razors and grooming items for men, has launched a new line of products for women that includes both ...
Jane Anderson
Busto de mujer hecho con patatas Pringles

Pringles celebrates the passion for its potatoes in a love story with Pringlelina

A young man’s passion for potato chips unleashes a particular love story in the new Pringles advertisement, created together with the creative agency BBDO ...
Jane Anderson
Coche Uber cubierto con una taolla

The beach towel as a reservation symbol: Uber brings the “sunbed war” to London

Thousands of Britons who spend their summers on the Spanish coast every year participate in real battles every morning to reserve sun loungers by ...
Jane Anderson
Personas vestidas de azul en torno a una mujer sentada en el sofá

Movistar deploys an army of blue guards against fraudulent calls in its new advertisement

Scam calls are one of the main concerns for consumers today. So much so that many have changed their habits to respond with “Hello?”, ...
Jane Anderson
Mupi con publicidad de Cervezas Ambar

Ambar relies on classical culture to dismantle the myth of the “beer belly”

The Ambar brand has Triple Zero, which it claims is the only alcohol-free and sugar-free beer on the Spanish market, and in a new ...
Jane Anderson