Education
Garnier transfers the texture of its sorbet cream to digital in its launch strategy
Garnier has transformed the launch of its sorbet cream into a viral phenomenon. Thanks to a forceful strategy that has combined influencer marketing, simulated ...
The bag to carry olive oil that Aitana wore wins a Gold at the JCDecaux awards
A bag designed by Palomo Spain and worn by Aitana to publicize and promote Spanish olive oil was the trigger for “The perfect complement”, ...
The “Stranger Things” neon on the Puerta del Sol clock is the Grand Prize in the JCDecaux awards
The neon sign placed next to the Puerta del Sol clock to congratulate the year 2026, which was part of the campaign to promote ...
This campaign applies tobacco codes to mobile phones to warn about their risks in adolescents
The United Kingdom Government is submitting to public consultation the possibility of prohibiting the access of minors under 16 years of age to social ...
Audible transfers the concept of its new campaign to an immersive space to “send your head on vacation”
Audible has activated the campaign “If your head needs a vacation, send it to Audible” in the center of Madrid, developed by the creative ...
Doritos and Gallo bet on protein to grow in a trending category
Chris Kempczinski, President and CEO of McDonald’s, usually, at the beginning of each year, makes his predictions regarding the trends that will mark that ...
McDonald’s limits itself to copy and its corporate colors to promote products without showing them
McDonald’s New Zealand has launched an outdoor campaign that dispenses with almost everything that traditionally identifies the brand. There is no logo. No golden ...
Consumer Affairs proposes prohibiting the sale of energy drinks to children under 16 years of age
The Ministry of Social Rights, Consumption and Agenda 2030 wants to prohibit the sale of energy drinks to children under 16 years of age. ...
The influencer Verdeliss runs 24 hours without rest to promote the new Decathlon shoes
From 7:00 p.m. on Wednesday the 25th to 7:00 p.m. on Thursday, February 26. 24 hours running uninterrupted. That is the challenge that Decathlon ...
Google expands its “Circle to Search” function to identify multiple objects at once
Google’s “Circle to Search” feature is evolving to better respond to an increasingly common behavior: When someone looks at an image, they rarely want ...
