Education
Dua Lipa “takes the baton” from George Clooney as ambassador in the new global Nespresso campaign
Nespresso has a new brand ambassador. As announced in March, the singer Dua Lipa, whom he considers one of the most influential cultural icons ...
Jell-O vibration to measure fan passion or how Jell-O connects with sport
The Jell-O gelatin brand, owned by The Kraft Heinz Company, has set out to discover what the world’s most enthusiastic hobby is. And to ...
Fnac launches “It is no longer fiction”, a category that vindicates the works that anticipated the present
Fnac Spain has presented “It is no longer fiction”, a new cultural category with which it focuses on those literary and audiovisual works that, ...
Ikea makes Swedish meatball-flavored candy a reality in a co-branding with Chupa Chups
Last April 1, dozens of brands joined April Fools’, the American equivalent of April Fools’ Day and which more and more companies embrace internationally. ...
Ambar expands its history of innovation with a probiotic beer
In 2022 Cervezas Ambar led innovation in the beer territory with the launch of Triple Zero, a non-alcoholic and sugar-free variety. Now it goes ...
Lorem Ipsum text vindicates human creativity in these artificial intelligence ads
Given the explosive development of generative artificial intelligence, there have been many voices that have pointed out that technology will not replace human creativity. ...
A chorus of knees and stomachs demands greater care of the body in a wellness store campaign
It is common to take health and the proper functioning of the body for granted, until something goes wrong. But the chain of stores ...
Heineken opens an “exchange bar” so that beer costs the same even when traveling abroad
Heineken has turned an everyday economic barrier into a marketing opportunity with “Bar De Change”, an initiative developed together with the LePub Johannesburg agency ...
Punky returns: La Menorquina turns its iconic ice cream into a “social movement” to start a new stage
Punky, the emblematic toucan-shaped ice cream from La Menorquina is not going away, even though the brand had said so a few weeks ago. ...
Perwoll detergent turns lost luggage into a fashion collection that promotes the care of clothes
Perwoll, the detergent brand owned by the German group Henkel, has found a new communication territory in lost airport luggage. Together with HeimatTBWA, the ...
