Education
Chupa Chups creates an impossible packaging to communicate its new easy-to-open packaging
At some point we have all faced the packaging of a Chupa Chups. The brand is aware of the challenge posed by its packaging ...
KitKat transforms Prague outdoor advertising into invitations to take a break
KitKat has been positioned in the territory of pauses for decades, encouraging us to take a break globally and in multiple ways. Your invitation ...
Lonely Planet reinvents itself and turns its iconic guides into a travel app
For more than five decades, Lonely Planet guides have accompanied generations of travelers looking for reliable recommendations outside the traditional tourist circuits. Now, the ...
The film “Aves de corral” hijacks the cover of 20 minutes and uses a kiosk to promote itself
The film “Aves de corral”, director and screenwriter Antonio Vicent’s debut feature, has resorted to an urban activation in Madrid to gain visibility before ...
Burger King “responds” to McDonald’s with a video of its President enjoying a Whopper
The rivalry between the main hamburger chains worldwide has entered a new terrain, that of product testing by their business leaders. And Burger King ...
Lay’s opens “Pilla Tortilla” in Madrid, its first restaurant dedicated to tortillas made with its potatoes
PepsiCo has opened “Pilla Tortilla” in Madrid, the first restaurant promoted by Lay’s and focused on potato omelette made with its French fries. The ...
El Chojin participates in Tuio’s album, which turns insurance coverage into songs
The insurtech Tuio has decided to approach insurance communication from an unusual terrain: music as a transparency tool. On March 10, he will release ...
A cat with a shoe on its head becomes a style icon in the new TK Maxx campaign
A cat accidentally puts a red shoe on its head. The scene lasts a few seconds. But in the internet universe, that is enough ...
A destroyed Ferrari and the power of social networks: this is how Ceciarmy communicates its new stage of content
The content creator Ceciarmy wants to start a new stage of communication. He has admitted to his community, made up of more than 13 ...
“Act like you’ve never seen a hamburger”: McDonald’s CEO’s uncomfortable product test
“This is the most unnatural thing I’ve ever seen.”. It is one of the many comments with which users have reacted to a video ...
