Education
The complex reality of the “sandwich generation” comes to life with stop motion
The adults in charge of raising their children and, at the same time, caring for their parents have been called the “sandwich generation”, a ...
The Roomba driver presents “Familiar”, "Familiar"a robot for emotional interaction
Beyond autonomous humanoids for home assistance, robotic pets are one of the main areas of innovation for artificial intelligence. And Colin Angle, promoter of ...
“Seriously. Very good”: Dia captures the conversation about her transformation in her repositioning campaign
After the serious financial and corporate crisis suffered in 2018, the Dia supermarket chain undertook a transformation process that involved, among other things, revising ...
The new President of Autocontrol is José Miguel García-Gasco Martínez, General Director of Atresmedia Advertising
Autocontrol has appointed José Miguel García-Gasco Martínez, General Director of Atresmedia Publicidad, as the new President of the advertising self-regulation association. The appointment took ...
Cabreiroá proposes an airline to take fans to the United States with La Roja
A fictitious airline to take soccer lovers to the United States to cheer on the Spanish National Team in its participation in the World ...
Coffee with tonic: Starbucks and Schweppes join forces to promote coffee tonic in Spain
The beverage category is in full innovative expansion, with spirits, soft drinks, smoothies and coffees exploring new flavors, such as spicy; new ingredients, such ...
The size of the envy determines the amount of the discounts in the campaign of this Argentine brand
Envying the size of your neighbors’ television is universal. But facing the celebration of the World Cup, it can be frustrating. Cetrogar, the Argentine ...
Unicef wants to turn “forgotten” money from festival bracelets into donations
A festival ends and hundreds, or even thousands of euros remain unclaimed in the chasless bracelets that allow you to purchase drinks, food or ...
When outdoor advertising is a rescue tower to prevent drownings on the beach
Outdoor advertising can become a functional infrastructure. That is the proposal of “Safety Ads”, the campaign promoted by Duoprint together with Groenlandia by Havas ...
The Ordinary opens fictional supermarkets to question overpricing in beauty
The Ordinary has activated “The Markup Marché” globally, a campaign that questions pricing practices in the beauty industry by recreating fictitious supermarkets in cities ...
