The Gran Casa shopping center, in Zaragoza, has renewed its proposal by adding new brands, new experiences for consumers and new ways of experiencing the center. To communicate this, it has launched the advertising campaign “Without going further”, designed by the creative agency El Señor Wom, and with which it reminds citizens that they can find what they are looking for in their space just a step away from the city center.
Since last May, it has been carrying out a series of special actions, including different executions of the campaign in outdoor advertising and street marketing. With the help of JCDecaux, Gran Casa has taken to the streets and squares the products of the new brands that have been integrated into its proposal.
Thus, it has transformed mupis located in different parts of the city into shop windows, taking the aesthetics of vending machines as inspiration. In this sense, the stands have shown, among other things, Primark pajamas, a Cinesa popcorn maker, a Stradivarius bag or some Álvaro Moreno slippers.
The intention, as the exclusivist has explained in comments through social networks, has been to encourage citizens to discover the items and brands and remember that they are available in the shopping center. “A message aligned with the strategic location of the center and its role as an integrated space in the day-to-day life of Zaragoza”, they point out from JCDecaux.
These special supports were a transfer to the exterior of a promotion developed inside the shopping center. Gran Casa has created three supports, also inspired by vending machines, that provided the opportunity to obtain products through a raffle accessible via QR code.
Original post by zgzciuidad on Instagram.
The campaign has been complemented with advertising on public transport, specifically with the tram vinyl, which has shown the photographs taken as part of the “Without going any further” campaign; as well as bus stops.
In addition. Gran Casa has developed other experiential initiatives. It has created a new Running Club GranCasa together with Stellar Run Club, thereby offering a proposal that combines sport and community. The outings have included a breakfast at the Justicia Café space, as well as the delivery of an exclusive t-shirt with the motto “Without going any further.”
The objective of the campaign, which will be active until October, is to consolidate Gran Casa as an icon of Zaragoza, close and for everyone, as explained by the agency. “It is a place that is part of the city just like the Ebro or the Pilar. From there we have built a campaign that reminds you that you have it one step away from you”they point out from El Señor Wom, “Gran Casa is close, physically and emotionally. And that, in these times, is an enormous value.”.
