Andalusian Tourism has already used it for its tourism promotion, and KitKat to launch a new invitation to take a break. The automatic “out of office” messages typical of the holiday period have become fertile and creative ground for brands’ advertising strategies. And it is where Google now wants to position itself to demonstrate the creative capabilities of its Gemini and Nano Banana models.
The company considers that the emails that bounce these days indicating that the recipient is on vacation are usually too cold, and it wants to inject creativity into them by resorting to the possibilities of artificial intelligence and, in this way, create more pleasant and visual responses. “A good image helps to empathize and humanize the person on the other side of the screen, reminding your contacts that there is a real person enjoying a well-deserved rest.“, they point out from the company in a statement.
Google invites users to create their own “out of office” images and messages
In this sense, it is inviting office workers in our country to create their own messages and images to communicate that they will be absent from the office. It has been inspired to do so by the concept of the postcard, a channel that until a couple of decades ago was the usual channel for reporting on vacations, with the intention also of recovering that feeling associated with its reception.
Google has designed a template and an exclusive prompt for each user to generate their own automatic email using Gemini and Nano Banana. Those interested only have to open Gemini, click on Images and include the text instructions prepared by the company regarding the format, style or information that the image should include. You can find the prompt at the end of this news.
Once the image is generated, all you have to do is download it and insert it into the automatic out-of-office message. The company has also created a series of examples to spark interest and encourage users to create their personalized message.
The action is part of Google’s marketing campaign for Gemini, which in recent weeks has focused on summer culture. Through social networks, it is encouraging users to use the tool to share ice cream flavors from around the world and invite them to imagine new ones; as well as “bottle the summer”.
Likewise, the tool’s promotion strategy is being supported by Google’s sponsorship of the Spanish National Team, which is currently competing in the Soccer World Cup. Under the concept “Gemini gives a lot of play” it is sharing content and collaborating with influencers and creators to demonstrate the capabilities of the chatbot, both in searching for information and generating images.
Original post by Marcos Alberca.
This is the prompt created by Google to create the image:
“Create a horizontal image in 16:9 format where the entire image is a full postcard of warm beige paper. The postcard must occupy 100% of the frame, without a background, without external margins, without a visible surface and without any rotation. It should be straight, aligned with the edges of the image, so that no space is visible around it.
The general aesthetic should be that of an elegant, careful and premium vintage retro postcard, inspired by classic travel postcards. The paper should be warm beige, matte and slightly rough, with a visible but subtle handmade texture. It must show very slight and refined aging, without strong stains, without breaks and without excessive wear.
The composition should be organized as follows: on the left side an illustration of (Include destination, plants, people and activities) with a vintage travel poster aesthetic should appear. This illustration must be made with saturated colored pencils, with an energetic, marked, expressive and clearly manual line. The colors should be intense, but integrated naturally into the beige paper. If a specific destination is indicated, lettering with the name of the destination may appear. If activities are indicated, no text or lettering should appear within the illustration, only its illustrated visual representation.
On the right side, the seal must always appear in the upper right corner, in a fixed and consistent position. It should be a red, large, prominent rectangular seal. The text on the stamp must be read exactly on two lines, centered inside the stamp: on the first line “Out of” and on the second line “The office”.
Below the seal there must be a block of handwritten text, natural, careful and legible, divided into three sections: “Not available: (Include dates)”, “(Text)” and “Contact person: (email)” The words “Not available” and “Contact person” must appear visually in bold and underlined in yellow.
It is important to respect the following restrictions: the entire image must be the postcard; the postcard must occupy 100% of the 16:9 frame; no background, table, surface, external shadows or margins should be shown; the postcard should not be rotated; no extra hands, people or objects should be added; the seal must always appear in the upper right corner, in the same position; the text on the stamp must read exactly on two lines, “Out of” and “The office”; the words “Not available” and “Contact person” should be in bold; the paper should be warm beige, not white or light cream; Dot borders, ornamental frames or extra decoration should not be added; and the general aesthetic must remain vintage retro, clean, refined and artisanal.”
