Education
LLYC wins Lowi’s creative account and this is its first campaign for the brand
Barely a year after renewing its identity and launching a new positioning on the occasion of its tenth anniversary, Lowi begins a new chapter ...
PETA promotes the vegan diet, humorously alluding to its benefits for sexual performance
A vegan diet can improve cardiovascular health and therefore lead to better erections. The idea, supported by various scientific studies, underlies PETA United Kingdom’s ...
Google unites imagination and Pixel AI in the immersive experience “The Cube”
Creativity, imagination and the possibilities of artificial intelligence to enhance them have been the focus of “The cube”, the installation that Google has deployed ...
Stella Artois portrays the automatic reflexes around beer in a campaign for its 0.0% version
Open a beer at the end of the work day. Hearing footsteps approaching. Automatically hide the bottle before the boss enters. That small, almost ...
Iberia makes the fear of flying a brand territory and bets on sound fiction to position itself
Helping people understand and overcome the fear of flying is the objective of “El Cubo de Otto”, a new original podcast with which Iberia ...
Pans begins the branding stage with a new name, image and restaurant design
The sandwich chain Pans & Company wants to strengthen its positioning in Spain, and to do so it has developed a transformation process over ...
Google unseats Apple as the most valuable brand in the world and Zara surpasses Nike in fashion
Google is the most valuable brand in the world, according to the “Most Valuable Global Brands 2026” report prepared by Kantar BrandZ. The technology ...
Microsoft brings the duality between study and leisure to its new campaign for Windows 11
Students constantly switch between two modes: academic and social. Between writing a paper and playing online. Between a group video call and a blank ...
Allianz makes an activation in Seville by installing a “coworking” at the Santa Justa station
Train stations have become an improvised extension of the office for years. Calls between platforms, meetings from a cafeteria, emails sent during a wait ...
Rodilla delves into cosmetics with a co-branding of lip glosses with David Francés
Rodilla, the restaurant chain specializing in sandwiches, makes the leap into the field of cosmetics with the co-branding of a collection of flavored makeup. ...
