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Nespresso deploys Intervallo, a new self-service experience that seeks maximum coffee personalization
Nespresso is innovating in its professional services and in its way of reaching consumers in different environments and contexts. The Nestlé brand is deep ...
Three tons of water, many cats and many flowers to challenge the codes of motor advertising
The Chinese car manufacturer Omoda has presented “Everything is Essential”, its new campaign for the Omoda 7 in which it replaces mountain roads and ...
McDonald’s Spain’s campaign for its new hamburger is a Korean drama
Interest in Korean culture has skyrocketed in recent years globally. Millions of people around the world listen to the music, see the productions and ...
KFC enters the snack with a Nocilla sandwich and recovers the viral “La Pepi”
KFC has decided to expand its consumer territory beyond lunch and dinner. The chain specializing in fried chicken has announced the launch of the ...
Burger King publishes the phone number of its President to receive direct criticism from customers
Burger King has made public a telephone line so that any customer can call or send messages directly to Tom Curtis, President of the ...
From Spotify’s speaker urn to Supreme’s coffin, marketing dares death
Death, which has traditionally been a taboo topic in social conversation and communication due to the emotional connotations it carries, is experiencing a positive ...
“Stingy"“cheap” and “slop”: Gucci receives criticism for the use of artificial intelligence
Gucci has been the protagonist of the conversation in the fashion industry in recent days. Mainly because on February 27 a parade will take ...
The c de c de Honor award recognizes advertising musicians Coloma Fdez. Armero, Jose Battaglio and Toni M. Mir
From left to right: Coloma Fdez. Armero, Toni M. Mir and Jose Battaglio. The advertising musicians Coloma Fdez. Armero, Jose Battaglio and Toni M. ...
Santalucía premieres “Help!”, a story that remembers the value of helping
Santalucía has presented “Help!”, its new advertising campaign developed together with the Oriol Villar agency; an audiovisual piece that narrates the relationship of two ...
Airbnb invites you to play soccer with Iniesta or visit Morientes’ house as part of an agreement with LaLiga
The vacation rental platform Airbnb and LaLiga have launched a collaboration that will last several seasons and is aimed at connecting football, travel and ...
