Education
Dove “invented” a new sports ritual for the launch of its new deodorant in Chile
Last March, during the Santiago Challenger tournament in Chile, tennis player Andrea Collarini made a strange gesture: before serving, he sprayed the tennis balls ...
Apple turns the App Store logo into a gateway to creativity
The App Store, Apple’s official digital store, brings together thousands of applications and services to download and enjoy learning, playing or creating. It is ...
Nutella in space was not product placement and it is not AI either. Yes it is a lesson in advertising
International television, newspapers and magazines are echoing in recent hours a fact that has caught attention due to the anecdotal nature of the scene: ...
The slowest vending machine in the world and hidden illustrations: KitKat’s new ways to invite pause
“Have a break, have a KitKat” is a slogan with almost 70 years of history. It was created in 1958 by the J. Walter ...
M&M’s addresses its quality problems with a documentary about the origin of peanuts
M&M’s has decided to directly address a product problem that was generating complaints among consumers: the quality of the peanuts in its Peanut variant. ...
Nieves Rey is the new General Director of Dircom
Nieves Rey Hernández has been named the new general director of Dircom, after the unanimous approval of her incorporation by the association’s Board of ...
Canopies converted into containers: this is how Puertos del Estado has communicated
During the last few days, some of the bus shelters on the streets of Madrid have been transformed into containers for shipping goods as ...
Dollar Shave Club gets rid of advertising clichés to announce its first line of products for women
Dollar Shave Club, known for its razors and grooming items for men, has launched a new line of products for women that includes both ...
Pringles celebrates the passion for its potatoes in a love story with Pringlelina
A young man’s passion for potato chips unleashes a particular love story in the new Pringles advertisement, created together with the creative agency BBDO ...
The beach towel as a reservation symbol: Uber brings the “sunbed war” to London
Thousands of Britons who spend their summers on the Spanish coast every year participate in real battles every morning to reserve sun loungers by ...
