Education
Desperados turns cringe into attitude with “Cara de Meme”, its new cultural bet for Gen Z
Desperados has launched “Cara de Meme”, a new campaign that addresses one of the most relevant cultural tensions among Generation Z: the desire to ...
Corona explores the brilliance of mobile as a new brand territory with “Pay With Your Sunset”
Corona has launched “Pay With Your Sunset”, a campaign that turns a common action like adjusting the brightness of your phone into a rewarding ...
Banco Santander redefines its global positioning with “Imperfect Beginnings”
Banco Santander has presented “Imperfect Beginnings”, a new global positioning with which its historic motto “It’s time” evolves into new territory. The strategy is ...
A bag made with tyrannosaurus leather invites luxury to consider alternatives to animal skin
Halfway between science fiction and haute couture, the German brand Enfin Levé, known for its technical and experimental approach to fashion, has created what ...
Citroën presents “Calm Diffuser”, a device to reduce pet anxiety in the car
Citroën has presented “Calm Diffuser”, a new device designed to reduce the anxiety of dogs and cats during car trips. The proposal is based ...
Barista experience at home: De’Longhi turns its machines into miniature coffee shops
Coffee machines converted into models of coffee shops around the world is the idea with which the coffee machine brand De’Longhi aspires to change ...
Apple approaches Generation Z with “Finder Guy”, its unexpected mascot on TikTok
Apple has managed to activate an organic conversation around its brand thanks to a small character inspired by the macOS Finder icon. Known on ...
Cornetto now invites you to unwrap summer with "Unwrap the Summer"
Spring has barely entered and Cornetto is already preparing the arrival of summer with a new installment of its advertising platform “Unwrap the Summer”, ...
Dove stages the impact of algorithms on beauty with a face vending machine
Dove believes that social media algorithms are offering a limited version of beauty, one that is perfect, polished and identical. A single ideal that ...
This campaign uses color theory with the Brazilian flag to convey an environmental message
The Droga5 São Paulo agency has launched the second phase of “No Blue, No Green”, the campaign developed for SOS Oceano with the aim ...
