Education
Nieves Rey is the new General Director of Dircom
Nieves Rey Hernández has been named the new general director of Dircom, after the unanimous approval of her incorporation by the association’s Board of ...
Canopies converted into containers: this is how Puertos del Estado has communicated
During the last few days, some of the bus shelters on the streets of Madrid have been transformed into containers for shipping goods as ...
Dollar Shave Club gets rid of advertising clichés to announce its first line of products for women
Dollar Shave Club, known for its razors and grooming items for men, has launched a new line of products for women that includes both ...
Pringles celebrates the passion for its potatoes in a love story with Pringlelina
A young man’s passion for potato chips unleashes a particular love story in the new Pringles advertisement, created together with the creative agency BBDO ...
The beach towel as a reservation symbol: Uber brings the “sunbed war” to London
Thousands of Britons who spend their summers on the Spanish coast every year participate in real battles every morning to reserve sun loungers by ...
Movistar deploys an army of blue guards against fraudulent calls in its new advertisement
Scam calls are one of the main concerns for consumers today. So much so that many have changed their habits to respond with “Hello?”, ...
Ambar relies on classical culture to dismantle the myth of the “beer belly”
The Ambar brand has Triple Zero, which it claims is the only alcohol-free and sugar-free beer on the Spanish market, and in a new ...
Desperados turns cringe into attitude with “Cara de Meme”, its new cultural bet for Gen Z
Desperados has launched “Cara de Meme”, a new campaign that addresses one of the most relevant cultural tensions among Generation Z: the desire to ...
Corona explores the brilliance of mobile as a new brand territory with “Pay With Your Sunset”
Corona has launched “Pay With Your Sunset”, a campaign that turns a common action like adjusting the brightness of your phone into a rewarding ...
Banco Santander redefines its global positioning with “Imperfect Beginnings”
Banco Santander has presented “Imperfect Beginnings”, a new global positioning with which its historic motto “It’s time” evolves into new territory. The strategy is ...
