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Burger King crowns the consumer as its new king to communicate the improvements of recent years
Burger King admits it has made mistakes over the past few years: from run-down restaurants to inconsistent food to a disturbing brand mascot. The ...
CaixaBank conveys its human vision of banking with the “Something personal” campaign
In a market in which differentiation is not found in the product, CaixaBank considers that some of the key points of its proposal are ...
Carlos Chaguaceda (Prado Museum): “When you communicate to be loved, you never finish doing your job”
Although the Prado Museum is dedicated to art, its Director of Communication, Carlos Chaguaceda, uses mathematics to explain the key to the institution’s communication ...
“Expensive shit” or how Huggies has turned a product demonstration into entertainment
18 babies crawling and playing on objects valued at $500,000 is the experiment with which Huggies has tested the resistance of its diapers. The ...
How Quebramar has boosted its loyalty program through data unification
For retail brands, loyalty has become one of the main drivers of growth. However, activating it effectively requires more than discounts or points programs: ...
Apple celebrates 50 years of history by claiming its philosophy of “thinking differently”
Apple is preparing to celebrate its 50th anniversary, a date with which the company wants to remember five decades of technological innovation and cultural ...
The best in the world in media, according to Warc (2025)
Dove, PHD London and WPP are, respectively, the brand, agency and advertising holding company that have made the best creative use of the media ...
An NPC rebels against the traditional financial system in cinematic Coinbase ad
An NPC, or in other words, a secondary character in a video game, breaks free from its programmed code and finds its own path ...
The feeling of arriving home stars in Ikea’s new global brand campaign
Nowhere like home. That is the universal truth that articulates Ikea’s new global brand campaign, titled “There’s No Feeling Like Home” and devised by ...
Glovo announces an ERE for 750 delivery workers in the midst of a debate on the quality of service
Glovo has informed the unions of its intention to apply an Employment Regulation File (ERE) that could affect up to 750 delivery workers in ...
