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Sara Blázquez closes a stage of almost a decade at the head of Coca-Cola Communication in Spain
Sara Blázquez will leave Coca-Cola after almost a decade linked to the company, where until now she served as Director of Communication within the ...
Loewe will dress the Spanish soccer teams until 2030
The Royal Spanish Football Federation has incorporated Loewe as the new official sponsor of the senior men’s and women’s teams. The Spanish fashion brand ...
María Pombo and Mahou San Miguel launch Yuzz, a refreshing drink with vitamin C and hyaluronic acid
The influencer María Pombo, supported by Mahou San Miguel, has launched Yuzz, a new drink that is defined as refreshing and healthy designed for ...
An advertising billboard with toasters seeks to change a consumer habit
Sometimes brands need to explain how a product should be used. That is precisely what has led Ginsters – the largest pasty manufacturer in ...
Greenpeace denounces the “gag demands” of large corporations in a short film with Javier Bardem
A tailored and tight suit, almost suffocating, and a tape measure that prevents opening the mouth is the “look” that the Spanish actor Javier ...
Mario García León is the new Marketing Director of Suntory Beverage & Food Iberia
Mario García León, until now Head of Marketing of the Schweppes brand in Spain, has been appointed the new Marketing Director of Suntory Beverage ...
Primark launches its first major advertising campaign in Spain, inspired by heist movies
Primark has presented “The Great Escape”, the first fully integrated advertising campaign that the company develops in Spain. The initiative serves to launch its ...
Bezoya launches Pi, a 3.14 liter bottle, to adapt to the trends of the category
3.14159265359 liters. That is the particular capacity of the new format of Bezoya, the Pascual Group’s natural mineral water brand, which ensures that its ...
Burberry brings football closer to luxury territory with British culture as the focus for its fall campaign
Burberry has decided to put football at the center of its global communication, although not from the pitch or from conventional sponsorship. The British ...
Gosbi claims the animal bond as the driving force behind a more authentic and Mediterranean life
Gosbi has begun a new stage of the brand with the launch of “Mediterranean Instinct”, a new strategic and creative territory inspired by the ...
