Education
Puleva reinterprets its historic jingle to reconnect with young people at the bar
Puleva has launched “Si te va, te va”, a campaign with which it recovers and updates one of its most recognizable assets, the historic ...
Light shows, live music and dancing in the street, in the promotional campaign for “Michael”
The popular moonwalk by Michael Jackson is conquering some of the most emblematic places in major European cities. Before the premiere of the film ...
Drake creates a “treasure hunt” on a giant block of ice to announce his new album
The new album by rapper Drake, the ninth in his long musical career, is called “Iceman” and will be published on May 15. The ...
Digital sovereignty: when technological infrastructure becomes a competitive advantage
Digital sovereignty is no longer a theoretical concept. The ability to exercise control and autonomy over digital assets and technological infrastructure is critical to ...
Brother Madrid celebrates its tenth anniversary with “Resistencia”, a production together with Oriental Films
Brother Madrid is commemorating its tenth anniversary with the launch of “Resistencia”, an audiovisual piece produced together with Oriental Films that synthesizes its training ...
From flowers to eggs: this campaign highlights things that last longer than paternity leave in the UK
Flowers, bananas, milk, eggs…. They are everyday items whose durability is greater than paternity leave in the United Kingdom, which only offers two weeks ...
Tenerife Tourism seeks travelers with the “explorer gene” to redefine the destination experience
Tenerife Tourism has launched “Explorer Gene”, a campaign designed by LLYC that proposes identifying people with a genetic predisposition to exploration, associated with the ...
“Pay to participate” platforms in contests: the new contracting model that Aebrand denounces
The advertising industry has been trying for years to confront bad practices in contracting, whether public or private, such as unpaid competitions or minimum ...
Mercado Libre brings conversion to outdoor advertising with mupis that adapt the message in real time
Mercado Libre has presented “Custom Billboards”, a campaign that redefines the role of outdoor advertising by introducing personalization in real time and turning billboards ...
A speed radar for pedestrians: reflection on the rush of Lech beer
Compensating passersby for putting a little pause on their usual movement is the idea that articulates the new street marketing action of the Polish ...
