Education
Transportes raises its brand and that of Bus.es with a new image for state-owned buses
Forest green and vibrant turquoise, with the logos of Bus.es and the Ministry of Transport and Sustainable Mobility. This will be the image of ...
Flex opens a conversation about normalizing fatigue and the importance of sleep
Having three coffees before 11am, planning the day around a nap or canceling plans due to tiredness should not be normal. This is the ...
British Airways is proposed as the escape route from everyday stress
British Airways has launched a new campaign that rethinks the role of travel as a way to disconnect from everyday stress. Under the title ...
The best in advertising effectiveness, according to Warc (2025)
Note to the reader: due to an error in the data initially shared by Warc, in a first version of this article it appeared ...
Asindown turns disability into expert criteria with “Simplicity Advisors”
Asindown has presented “Simplicity Advisors”, a project that redefines the role of people with Down Syndrome within society and the business environment. On the ...
Kutxabank uses humor to get serious at key financial moments
When you receive the news that triplets are expected, that a daughter has been accepted into a master’s degree abroad, or that you need ...
Norway denounces the degradation of the internet in a sarcastic short film
Over time, web pages, digital platforms and social networks have become filled with intrusive advertisements, pop-ups and paywalls, and a large part of the ...
“I would like to see the CEO…”: users make visible the gap between managers and the experience of their products
Weeks after going viral, the video of Chris Kempczinski, CEO of McDonald’s, presenting and testing the new “Big Arch” burger continues to generate conversation ...
71% of purchase decisions already occur outside the radar of brands, according to ESIC
Purchasing decisions are moving towards territories where brands can barely observe what is happening. According to the report “Sales Foresight 2026: Opening the doors ...
Tesco creates a billboard of tulips to highlight its offer beyond the everyday
The Tesco supermarket chain has been building its value proposition for years around quality, price and convenience; a positioning that has recently been specified ...
