Compare fuel consumption with that of the last three years, know the economic performance of the different types of planting or the most optimal time to harvest according to historical data. That is the information that field professionals will be able to access at the touch of a question thanks to JD, the proprietary artificial intelligence assistant that the John Deere tractor brand has just launched on the market to help farmers take advantage of their data.

The tool is the natural evolution of the company in the field of intelligent information management, since for more than ten years it had a platform, called John Deere Operations Center, that allowed data on crops, machinery or operations to be centralized.

JD expands the brand’s innovation approach to communication, marketing and customer relationships. John Deere is known for its pioneering and disruptive initiatives. What’s more, one of the precursor brands of content marketing, since in 1895 it began editing the magazine The Furrow with the aim of helping farmers boost the performance of their work by sharing tips, techniques and trends. More recently, it has transferred that focus to new platforms and social networks with, among other things, the search for a “Chief Tractor Officer” in order to connect with the new generation of farmers.

The new assistant is integrated into this space, providing professionals with a new way to obtain knowledge about their work. As the brand explains in a statement, JD allows a dialogue with information, instead of searching for data in multiple panels and reports. Farmers will be able to ask their questions to the tool and receive practical and applicable answers based on their business data.

“Farmers have more data than ever before, but its true value lies in their ability to use it at key moments.“explained Jahmy Hindman, Chief Technology Officer at John Deere. “John Deere transforms the experience from navigating a sea of ​​data to simply asking a question. Puts advanced data analysis at farmers’ fingertips, allowing them to get personalized answers for their farm and needs in seconds”.

The company ensures that control over data remains in the hands of professionals, and reaffirms its commitment to privacy and security. In this sense, it ensures that, among other things, it does not sell the data for exploitation by third parties and that it will ensure transparency in the use of the platform.

For now, John Deere has set up an early access program for select customers in the United States, but notes that the AI ​​assistant will be more widely available later this year, both in web and app versions, and also on the screens of its machines.