Education
Velux turns the sky into a value proposition with “Planes”, its new brand campaign
Velux continues to develop its brand platform with the launch of “Planes”, a new spot created together with the agency Twenty that explores the ...
Designer José María Cruz Novillo dies
The designer José María Cruz Novillo, responsible for some of the most emblematic logos of our country, died on Saturday, May 2 at the ...
Amazon applies artificial intelligence to generate podcasts about the products in its marketplace
Amazon has been applying artificial intelligence to the purchasing process on its platform for years, from suggestions based on history to an assistant to ...
Hyundai launches “Get on with your decisions” and redefines its positioning in Spain from personal choice
“You decide better than you think” and “When you decide you will not say anything but there will be signs.”These are two of the ...
Spotify creates verification badge to distinguish human artists from artificial intelligence
As the sophistication of artificial intelligence increases, the difficulty in differentiating content created by human talent from that generated by technology grows. Not only ...
Empathy: a key, but sometimes forgotten, ingredient for success
In the business field, the first impression is usually defining, whether to address a selection process, establish a new connection or explore business opportunities. ...
Factorial portrays the “paperwork syndrome” and the absurdity of bureaucracy in its new campaign
Endless emails, forms or Excels are some of the symptoms of what Factorial, a Spanish business management software company, has called “Paperwork Syndrome”, a ...
The logo matters, but it is not everything: the value of community in professional success
Your resume is the tip, but your network of contacts is the iceberg.The metaphor is no less powerful because it is familiar. The statement ...
From principled ambition to ego management: five lessons for your career path
That a full life is worth it and, in addition, makes you a better professional was one of the main learnings that Sara de ...
Estrella Galicia takes her “art of distraction” to Seville and provokes Cruzcampo’s response
Estrella Galicia continues to develop its campaign together with Netflix and the series “Berlín” with a new outdoor action executed in Seville. After its ...
