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Jaguar reimagines its brand and visual identity with a radical change
Jaguar a new era begins. And he does it with a radical turn to your brand and visual identity. With a rebranding, the luxury ...
Is it possible to go around the world in an electric car? Ford has captured it in a documentary
Six continents (including Antarctica), 27 countries and more than 30,000 kilometers in 200 days. That is the feat that the content creator has completed ...
Ikea Home, a new app to hire home services such as plumbing or electricity
Ikea has announced the launch of “IKEA Home”a platform to connect consumers with home services companies and professionals. It is a mobile application, available ...
Marketing and advertising investment forecasts: stability gives way to pessimism
The trends of investment in marketing and advertising They have closed the first half of this year with positive figures, but they face a ...
Andalusia says goodbye to Rafa Nadal “with complaints” with this campaign from the Ernest agency
After the public tender called last July, the Junta of Andalusia you have chosen the agency Ernest to manage social networks of all channels ...
Google updates Maps to make it easier to search by product in nearby stores
Google has carried out a new update of Mapsmost focused on facilitating mobility and shopping for users during the Christmas season. In addition, some ...
Women’Secret’s Christmas ad invites you to take out the “special” underwear from the closet
The new Christmas campaign Women’Secret continues working on insights related to women and underwear. In this case, the brand, together with its agency Pingüino ...
Increased brand value and short-term sales: advantages of positive representation of men in advertisements
The positive images of men They provide greater commercial advantages for campaigns than negative ones. Specifically, more than 37% in long-term brand value creation, ...
Sweden wants to stand up to dupes and register its trademark
Just like the big luxury brandsSweden is also being a victim of the “dupes”, according to the latest campaign of the tourist entity Visit ...
What role do the media play in the dissemination of brands’ activist messages?
Companies are increasingly aware of the role they play in society, the environment and the development of both. But, as this awareness has grown, ...
