Education
ViiV Healthcare calls for references to make HIV visible and normalize in its new campaign
“If your idol said he had HIV, what would you think?”. That is the question raised ViiV Healthcare Spain in his new campaign. A ...
LG offers “lifetime warranty” on parts of some appliances as a sustainability measure
Concern about the impact of consumption on the environment is leading many users to look for products that pollute the least and are most ...
Casa del Libro’s Christmas ad thrills with Truman, a lonely monster who finds refuge
Love, friendship, meetings… They are synonymous with Christmas, but what happens to those who spend it in loneliness? This is the case of Truman, ...
Shall we move forward? BBVA launches a campaign that invites dialogue with Banco Sabadell about the takeover bid
While waiting for the CNMV to authorize the public acquisition offer (OPA), BBVA has launched a campaign where its shareholders invite those of Banco ...
The moments we will want to return to tomorrow, in Codorníu’s Christmas advert
He christmas advertisement from Codorníu Once again this year, it reiterates the call to celebrate the small-big moments of everyday life, under the claim ...
Communication of purpose: transparency in achievements, as well as challenges
Reputation, employee motivation or the satisfaction of seeing the positive impact, both on society and the environment, are some of the benefits that brands ...
“El Hormiguero” and Airbnb create an experience in the house of Trancas y Barrancas
The accommodation rental platform Airbnb For some years now, it has been betting on the economy of consumer experiences with the aim of differentiating ...
Pizza Hut elevates the gamer experience with a pizza warmer for video game consoles
Many everyday devices, such as laptops, televisions or game consoles, give off heat during use. A heat that, in the vast majority of cases, ...
Activist brands? Fears, responsibilities and the debate between action and communication
Can and should companies be activists? It was one of the questions that was reflected on during the third edition of Public Affairs Forum, ...
Xavier Marcet: “I prefer leaders with a legacy”
“We will win the battle of the story. Before long, everyone will be talking about a humanistic enterprise. And this is not bad, but ...
