Education

Tres jóvenes sostiene bengalas de colores
Tres jóvenes sostiene bengalas de colores

Experiences, well-being and fandom point the way for brands in their relationship with the consumer

The change in the perception of well-being, the moderation of alcohol consumption, the search for pleasure through unique experiences, the connection with the collective ...
Jane Anderson
Un padre y su hija desayunando en un anuncio de Juver

Juver celebrates more than 50 years of history with a new positioning and returning to television

“If you like fruit, start enjoying it…”. The one with the advertisements juver It is, without a doubt, one of the most iconic songs ...
Jane Anderson
Zapatillas Adidas Originals

Adidas is inspired by ballet for its new sneakers, which it presents with an inspiring campaign

adidas Originals always looks beyond sport to develop its products. For his latest project he has been inspired by the elegance and functional aesthetics ...
Jane Anderson
Mujer corriendo por Tokio en un anuncio de Asics

Asics moves away from competitive discourses with a campaign focused on well-being

Move your body, move your mind. That is the motto that articulates the new advertising campaign of the sports brand Asics, that continues to ...
Jane Anderson
Trofeo de Cannes Lions

These are the Presidents of the Cannes Lions 2025 Juries

He International Creativity Festival Cannes Lions has announced the professionals who will preside over the juries of its 72nd edition, which will take place ...
Jane Anderson
Hombre creando su curriculum

Ghosting and ghost jobs make job search increasingly difficult

Have you ever been in a selection process and stopped getting a response from the recruiter? Or have you come across, for months, the ...
Jane Anderson
Rubén Navarro and Natacha Cano leave Wallapop

Rubén Navarro and Natacha Cano leave Wallapop

Ruben Navarro, Vice President of Brand at Wallapop Since April 2023, he has announced his departure from the company. He has not revealed the ...
Jane Anderson
Hombre llenando un vaso de cerveza de grifo

The Cervecera Madrileña company will reopen the Cervezas La Virgen factory

Last March the Madrid brand La Virgen Beers announced the cessation of its operations and the dismissal of its staff after being forced to ...
Jane Anderson
Alfonso Marian

Alfonso Marian, new Chief Creative Officer of MRM New York

Alfonso Marian, until now CEO and Global Chief Creative Officer of Mediabrands Content Studios, has been appointed MRM Chief Creative Officer for the New ...
Jane Anderson
Trabajadores reunidos en una oficina

“How can we move towards a 2019 model in 2025?”: WPP employees oppose in-person return to the office

The advertising group WPP has established that, starting next April, the company’s employees must work four days a week from the office. The measure, ...
Jane Anderson