Education
The best in the world in creativity, according to WARC (2024)
Apple, ab inbev and Ogilvy They are, respectively, the brand, advertiser and the most creative agencies network in the world; while Publicis Conseil It ...
Madrid’s Formula 1 circuit already has a brand: Madring
Madrid is getting closer to hosting a Grand Prix of Formula 1. As announced by the City Council of the Capital in January last ...
Darwin & Amp; Verne Lanza Voicead: A platform to create advertising wedges with AI
Save time, improve work quality and offer precision. These are issues that we have been seeing associated with the application of the artificial intelligence ...
Tiktok, hair dyes and economic complexity times
Social networks can be a good space to analyze the concerns, needs and interests of people. And in times of economic complexity and the ...
Ice creams are also for winter: Dairy Queen turns snow into an outdoor advertising campaign
With “Find Your Summer”, devised by Lola Mullenlowe, Magnum showed that ice cream can also be consumed in winter. Following those steps, the restaurant ...
“I am not interested in advertising. Don’s Give A Shit! This has nothing to do with advertising, this has to do with people “
With this overwhelming statement the documentary is explained “The Last Copy of Ilon Specht”, performed by L’Oréal and McCannwhere an intimate tour of the ...
Mercedes-Benz chooses the turquoise color to identify the autonomous driving on the road
Autonomous cars have been part of the business conversation during the last decade, but their official arrival in the market and the consumer still ...
Freepik imagines technological jumps in past times with generative artificial intelligence
The artificial intelligence It is an increasingly used tool to carry out the advertising actions of advertisers. Brands of different industries and categories, such ...
Of fans to investors: Director Robert Rodríguez will co-create movies and share profits with his followers
“Get ready to invest in action movies” This is how the filmmaker has presented Robert Rodríguez Your initiative Brass Knuckle Films, with which he ...
Juan Pedro Moreno leaves WPP
Juan Pedro Morenoso far president of WPP In Spain, it leaves the company that has led for almost three years. The manager assumed the ...
