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Marketing Directors are optimistic about advertising investment for the first half
CMOs are optimistic about the development of the first half of this year, according to the results of Wave 27 of the Index of ...
“Now they are good”: KFC renews its fries and gives away tons to compensate customers for the previous ones
“They taste like wet cardboard“, “They are stale“, either “more frozen than Antarctica“, are some of the comments that KFC claims to have received ...
Swedish hotel turns stolen items into clever rewards campaign
Shampoo bottles, slippers, bathrobes. They are some of the hotel objects that guests tend to claim as their own at the end of their ...
La Fede launches the Fair Contests platform to promote more transparent and ethical processes
The Association of Communication Companies-La Fede has created Fair Competitions, an open platform whose objective is to improve the relationship of trust and respect ...
Cristina Barbosa leaves Ogilvy: “We wish her the best in her future projects”
Ogilvy Spain has announced through a press release that its President, Cristina Barbosahas left the agency with immediate effect, thus separating their professional paths. ...
According to PwC, CEOs are optimistic, but recognize the need to reinvent companies
Despite economic uncertainty, geopolitical tensions, the climate crisis and rapid technological development, business leaders they are optimistic regarding global economic growth over the next ...
Ikea parodies luxury ads to highlight its affordable design
In the imagination of the luxury brandsbombast is often the resource used to communicate their high-end products. Thus, in the common imagination, advertisements for ...
Leche Celta launches a range of spreadable cheeses and promotes it on television with an advertisement made with AI
The brand Celtic Milk is betting on innovation both in the development of new products and in marketing and communication. He demonstrates this with ...
Mrs. Rushmore leaves Madrid’s Gran Vía and moves into the WPP building
Number 27 of Gran Vía in Madrid has welcomed the creative agency Mrs. Rushmore for almost 25 years. But now he says goodbye to ...
“Save the millionaire networks”: the Free Our Feeds movement wants a social ecosystem free from the control of the rich
“Get the rich out of our networks” could well be the slogan of Free Our Feeds, a social movement that aspires to build an ...
