Education
From “generational aggression” to “the best of television”: the sponsorship of idealist to Benidorm Fest divides the audience
A couple visits a floor and faints at their luxurious proposal. That is the scene with which Idealistic These last days have been announced ...
The Pangea travel agency joins the television ads created with artificial intelligence
The ads created with artificial intelligence It is ceasing to be an exclusive communication formula of social networks, where its presence, so far, has ...
Tesco renounces his name to celebrate the emotional impact of food
The food says many things. Cooking can help you disconnect after a busy day, you can also make you feel good if you are ...
Advertisers and media agencies update good practices for more fair and efficient competitions
The Spanish advertising industry continues to work to achieve Advertising contests more fair, transparent and respectful. After the launch of the Platform Fair Contests ...
One year without buying or how the “No-Buy” movement reflects a new relationship with consumption
Inflation and increase in the cost of life has led many consumers worldwide over the last years to adjust their budgets and avoid unnecessary ...
José María Álvarez-Pallete loses the presidency of the GSMA after his departure from Telefónica
At the end of January, José María Álvarez-Palletewho so far exercised as executive president of Telefónica was replaced in office by Marc Murtra, until ...
Apaisado better than vertical: Uteca remembers that the best place to announce your brand is television
“Thus, Apaisadito, where you can see better than in social networks” The format is, according to Uteca (Union of Commercial Televisions in Open), one ...
Alberto Astorga and Daniel Ilario will be awarded with the C of Honor C 2025
The creatives Alberto Astorga and Daniel Ilario They will be distinguished with the Honor C c prize, the award that delivers the Creativity Club ...
Goodbye to triangles?: Doritos becomes square to promote Minecraft movie
The Doritos They will cease to be triangular. At least temporarily and limitedly. And, for the first time in its history, the brand will ...
Thruegreen, an artificial intelligence model to avoid communication Greenwashing
Artificial intelligence is finding applications in numerous facets of the advertising industry, even in the section linked to regulation. Show this is Thunder, a ...
