Education
WARC reduces investment forecasts in an uncertain economic context
The forecasts of Investment in advertising At the global level they continue on the path of deceleration, as reflected in a new analysis of ...
Music fashion: Lidl launches a collection of clothing and accessories for festivals
Festivals are no longer musical events, they are also social quotes with the fashion and styling industry. In Lidl They are aware of this ...
Without “Marta”, but with “Pizza”: Pepsi launches its own version of “Share a Coca-Cola with”
“Why share that other tail with “Nathan” when you can share a Pepsi with chicken wings?” Pepsi He has launched his own version of ...
Coca-Cola Updates the iconic “for all” campaign seeking to connect the brand with a new audience
“For the fat people, for the skinny, for the highs, for the bass …“ In 2002 Coca-cola launched “For all”; Designed by McCann Erickson ...
Helios claims the tilde of Kétchup and converts spelling into the axis of his new campaign
Heliosthe Spanish food brand has launched a new advertising campaign in which it acknowledges having labeled its ketchup For years without tilde. A “Common ...
Disney and Universal demand Midjourney for copyright violation
Disney and Universal, Two of the largest cinematographic studies worldwide have filed a lawsuit against the artificial intelligence company Midjourney by infraction of copyright. ...
Bodegas Lan begins a new communication stage breaking the wine conventions
“Lanz yourself to listen to you, to stop, to speak with you, to break the inertia, to change, to do what you really want ...
The long list of the 2025 Effective Awards has 265 registered cases
The Effective Awards They have released the Long list of its 27th edition, which consists of 265 registered cases. It is, as explained by ...
Heinz promotes the consumption of his ketchup at breakfast with a multichannel campaign
The eggs and the bacon of the classic American breakfasts can be accompanied with Kétchup, an idea that many consumers may seem risky but ...
Häagen-Dazs ice cream as allies in front of a frantic world, in the new brand campaign
In his first announcement for the Super Bowl, last February Häagen-Dazs He turned to the “Fast & Furious” film saga lowering the rhythm of ...
