Education
The industry opens the competition to choose its new digital meter: this is what the AIMC technical specifications say
The Association for Media Research (AIMC), together with IAB Spain and the group of market associations, has opened the process to select the next ...
Andalusia wants to change Google with a campaign to expand the image of the “Andalusian woman” on the internet
On the occasion of International Women’s Day, Andalusia has launched an initiative that seeks to modify the way in which the internet represents the ...
Australia Post turns codes into community portraits with national campaign
Australia Post has launched its largest brand campaign to date with a proposal that takes an everyday element, the four white boxes where the ...
Wendy’s is looking for a content creator to serve as Chief Tasting Officer
Creating new professional positions that are actually titles to designate ambassadors or full-time content creators for the brand is a trend in marketing. Oscar ...
We spoke with SpecialGuestX, the agency that wants to transform communication through technology
Communicate in the same way that companies are transforming their businesses. That is the philosophy articulated by SpecialGuestX, the technological innovation arm of the ...
The search for a shirt or when Madonna responded to Celta de Vigo
“Madonna, do you have it?”. It is the question that Celta de Vigo has asked in recent days, and that has gone viral on ...
Alain Afflelou launches a collection of prescription glasses with integrated audio for calls and music
Alain Afflelou takes another step in its evolution as an optical brand by presenting Magic Connect, its first collection of connected prescription glasses. The ...
The Mafia Sits at the Table considers changing its name after the Italian offensive
The restaurant chain La Mafia Se Sienta a la Table is considering changing its name. The company assures that the idea is the result ...
The Coach bag brand turns literary classics into charms, promoting reading among young people
Coach, the American brand of bags and leather goods, has decided to intervene in a contemporary paradox: in the midst of infinite scroll culture, ...
Visa uses deception and fake images to warn of the risks of AI fraud
Use the same tactics as scammers to fight fraud. That is what Visa France has done in one of its latest campaigns, which it ...
