Education
“There is no bigger advertisement than the one that appears on TV”: Atresmedia defends the medium as the most effective showcase for good advertising
When an advertisement hits television, the name of the creatives disappears. They become “the creators of…”, because the medium has the capacity, thanks to ...
BYD electric cars ironize the price of gasoline in the “Millionaires” spot
BYD, one of the world’s largest manufacturers of electric vehicles, has launched “Millionaires”, a new piece within its “Costs Little to Go Far” campaign, ...
Starbucks integrates into ChatGPT and opens a new path in the way of ordering coffee
Artificial intelligence could help American consumers choose their next Starbucks order. And the company has launched a beta version functionality in ChatGPT to provide ...
Good Rebels integrates Advisors and reinforces its commitment to connecting reputation and business
Zigzag left. To right: José Manuel Gutiérrez, Founder of Asesores; Bárbara M. Ramírez, Head of social creative at Good Rebels; Juan Luis Polo, Founder ...
A theft of probiotics in the style of “La casa de papel” is Enterogermina’s commitment to entertainment to boost its differentiation
How far could we go to protect the original and unrepeatable? In the case of Enterogermina Brasil, the probiotic brand of the pharmaceutical company ...
Larios and torreznos: the brand takes the combination to the bars and communicates it with Los Javis
A Larios gin and tonic and a torreznos tapa is the particular gastronomic combination popularized by the “Paquita Salas” series and that the brand ...
First EGM of 2026: Exterior is the second medium in audience, although it loses penetration
Exterior maintains the second position in the media audience, leaving Television in third place, with the Internet once again in the lead, as has ...
Nearly a third of employees admit to sabotaging their company’s AI strategy
The adoption of artificial intelligence in companies has ceased to be a technological issue and has become an organizational, cultural and strategic problem. This ...
Dua Lipa “takes the baton” from George Clooney as ambassador in the new global Nespresso campaign
Nespresso has a new brand ambassador. As announced in March, the singer Dua Lipa, whom he considers one of the most influential cultural icons ...
Jell-O vibration to measure fan passion or how Jell-O connects with sport
The Jell-O gelatin brand, owned by The Kraft Heinz Company, has set out to discover what the world’s most enthusiastic hobby is. And to ...
