Education
Visa uses deception and fake images to warn of the risks of AI fraud
Use the same tactics as scammers to fight fraud. That is what Visa France has done in one of its latest campaigns, which it ...
Joaquín Mouriz, from BNP Paribas, will be the next President of Dircom
Joaquín Mouriz Costa, Director of Brand, Communication and Customer Experience of BNP Paribas Personal Finance for Spain, will be the next President of the ...
Coca-Cola Zero talks about optimism to generation Z in its new European campaign
When you’re with family, friends and loved ones, you really don’t need much else. That is the emotional message articulated by the new Coca-Cola ...
Tiny outdoor advertising images promote Stockholm photography museum
Today the world is experienced through a screen, including art. Paintings and photographs are reduced to occupy the dimensions of a social media feed. ...
Apple gives a lesson in audiovisual narrative in the ads for its new devices
Apple is launching, during the week of the Mobile World Congress in Barcelona, a series of new devices with which it updates its offer. ...
McDonald’s releases photos of party nights to demonstrate its presence in consumers’ lives
From the first images dancing at the club, to the last ones enjoying some nuggets or a hamburger. That photographic tour is what could ...
“For everyone, for all”: Paradores accompanies its modernization with an invitation to all travelers
For adventurers, for classics, for families, for friends…. Paradores ensures that it is for everyone, and it conveys this in its new advertising campaign, ...
Ax celebrates global passion for football in World Cup campaign
A Mexican fan requests the help of neighbors and friends to make a costume, in the shape of a golden trophy, with which to ...
46% of social media professionals have considered leaving their job due to stress or burnout
Managing social networks has become a role without clear boundaries, with normalized emergencies, constant pressure for performance and compensation that does not accompany the ...
Magnum continues to make way for its ice creams in winter with an invitation to schedule the sun
In February 2024, Magnum invited British consumers to eat ice cream, despite it being winter. It deseasonalized the consumption of its product with the ...
