Education
Air Wick opens “The House of Fragrances” and redefines its positioning towards the creation of environments
Air Wick has created “The House of Fragrances” in Madrid, an ephemeral pop-up open to the public for one day that functions as the ...
Cushelle turns toilet paper into a medium and launches a disposable magazine to read in the bathroom
Brands are increasingly looking for new ways to enter the consumer’s daily life. Cushelle, a British toilet paper brand, has chosen to intervene directly ...
Nescafé “hacks” influencers with turquoise pixel to present its new product for generation Z
A mysterious turquoise pixel has invaded the social networks of some of the most prominent content creators in our country in recent days. Behind ...
Céline Dion’s possible return to the stage is communicated with outdoor advertising
“Pour que tu m’aimes encore” (So that you love me again), “Encore un soir” (One more night), “My Heart Will Go On” (My heart ...
AI has brought back the pulse of an industry that had been anesthetized for too long
There is an image that has been recurring to me in recent months. I participate in an event about generative AI – as an ...
Zara remains the most valuable Spanish brand, but Bankinter is the one that is growing the most, according to Kantar
The 30 most valuable Spanish brands have managed to grow despite a context marked by inflation and geopolitical instability. According to the Kantar BrandZ ...
What is tokenmaxxing: when spending more on AI is confused with being more productive
Until recently, a token was, to most, an invisible technical unit. A fragment of text processed by models such as ChatGPT, Claude or Gemini. ...
Chanel reinterprets a video clip of Kylie Minogue with Margot Robbie to promote its bags
A multiplied Margot Robbie walks through a scene that alludes to the streets of Paris and wearing different bags is the image that Chanel ...
Spotify launches SongDNA, a feature that highlights the creative origin of each song
Spotify is advancing its strategy to enrich the user experience on its platform with the launch of SongDNA, a new feature, still in beta, ...
Secondary jobs and overtime become “sponsors” to demand the professionalization of women’s football
Many players at the international level still cannot dedicate themselves to football full time. Today, a large proportion still combine high-level competitive sport with ...
