Education
Fnac launches “It is no longer fiction”, a category that vindicates the works that anticipated the present
Fnac Spain has presented “It is no longer fiction”, a new cultural category with which it focuses on those literary and audiovisual works that, ...
Ikea makes Swedish meatball-flavored candy a reality in a co-branding with Chupa Chups
Last April 1, dozens of brands joined April Fools’, the American equivalent of April Fools’ Day and which more and more companies embrace internationally. ...
Ambar expands its history of innovation with a probiotic beer
In 2022 Cervezas Ambar led innovation in the beer territory with the launch of Triple Zero, a non-alcoholic and sugar-free variety. Now it goes ...
Lorem Ipsum text vindicates human creativity in these artificial intelligence ads
Given the explosive development of generative artificial intelligence, there have been many voices that have pointed out that technology will not replace human creativity. ...
A chorus of knees and stomachs demands greater care of the body in a wellness store campaign
It is common to take health and the proper functioning of the body for granted, until something goes wrong. But the chain of stores ...
Heineken opens an “exchange bar” so that beer costs the same even when traveling abroad
Heineken has turned an everyday economic barrier into a marketing opportunity with “Bar De Change”, an initiative developed together with the LePub Johannesburg agency ...
Punky returns: La Menorquina turns its iconic ice cream into a “social movement” to start a new stage
Punky, the emblematic toucan-shaped ice cream from La Menorquina is not going away, even though the brand had said so a few weeks ago. ...
Perwoll detergent turns lost luggage into a fashion collection that promotes the care of clothes
Perwoll, the detergent brand owned by the German group Henkel, has found a new communication territory in lost airport luggage. Together with HeimatTBWA, the ...
Advertisements with lab-created skin: this is how Avon communicates its advances in research
The beauty brand Avon, belonging to the Natura group, is embarking on a process of transformation and repositioning as a technology company for women’s ...
Alejandro Rodríguez, new Marketing and Franchising Director at Dunkin’ Spain
Dunkin’ has announced the appointment of Alejandro Rodríguez as the new Marketing and Franchising Director in Spain, within the framework of a reorganization aimed ...
