To the rhythm of a version of the iconic song “All you need is love”, by The Beatles, El Corte Inglés’ new back-to-school advertisement recreates the journey of a girl in the first days of her return to school. The department store chain sends a message about the importance of love and small gestures of affection to accompany the start of the school year, one of the most notable commercial moments of the year.

The ad follows a girl from the moment she wakes up until she plays with her friends and classmates at recess, reflecting the chain of affection and complicity that the school chain should articulate, from fathers and mothers to teachers and classmates. At the same time, it highlights its catalog of products and services, paying special attention to the children’s fashion collection and stationery material.

The El Corte Inglés back-to-school ad has been created by the company’s internal team in collaboration with the production company Roma. It was filmed in different schools and locations in the Community of Madrid, and was launched on August 19, with television activations, the brand’s own channels and other channels.