Education
Beatriz Navarro (Renault): “The price is important, but you also buy what is behind the product”
Curiosity is, for Beatriz Navarro, Renault Marketing Director, the key to addressing a profession in continuous change. It is essential to stimulate strategy and ...
The new sound identity of the Bank of Spain is based on a “non-evident Spanishness”
The Bank of Spain has launched a sound identity, a resource with which the organization aims to project a more open and accessible image ...
TikTok introduces wellness features that capture more usage time with mindfulness and breathwork
TikTok seeks to take another step in its user retention and time spent in the application strategy with the launch of new tools focused ...
Cambridge Dictionary chooses “Parasocial” as the Word of the Year
The connection that a person establishes with a celebrity, a character from a book, series or movie, or even with artificial intelligence. That is ...
Google Calendar now allows you to block time for tasks without faking meetings
Reunionitis: A colloquial term that describes the tendency of companies to hold excessive meetings that are often ineffective. Meeting Recovery Syndrome: focuses on the ...
Bizum resorts to uncomfortable situations to highlight the security of its payment method
Unlike other payment methods, which request personal information, Bizum only requires the phone number to exchange money, making it an agile and secure solution. ...
Adecco creates a microseries to revalue Vocational Training among generation Z
Four two-minute episodes in vertical format that are shared through social networks and focused on different jobs. This is “Profile”, the microseries that the ...
Influencer Marketing is consolidated in Spain as an engine of visibility for brands, according to Scopen
Influencer marketing continues its evolution as a strategic discipline in the ecosystem of Spanish brands. This is reflected in the second edition of the ...
Doritos and Cheetos “get naked” in a new version without artificial colors or flavors
New versions of Doritos and Cheetos will soon hit shelves in the United States, and they will be ones that won’t stain your fingers ...
Rexona relaunches its claim with “it never leaves you” to position itself as an ally of everyday tensions
“Rexona does not abandon you” is one of those advertising phrases that are part of the collective imagination. Now, Unilever’s deodorant brand is relaunched ...
