Education
One side for alcohol, another for water: Pernod Ricard stages moderation with “Split Drinks”
A glass divided into two that allows consumers to alternate between a cocktail or a mixed drink and water. That is the proposal launched ...
Revolut will open its first physical store in Barcelona to transfer its digital model to the in-person context
Revolut is preparing the opening of its first global physical store in Barcelona, in a move that marks a relevant change in its customer ...
MediaMarkt bets on collecting with blind boxes from Milfshakes
MediaMarkt aspires for its stores to become a meeting point between community, product and experience, and to this end it has established a collaboration ...
Movistar expands its positioning “It is for everyone” with a call to enjoy the World Cup
104 games in 39 days. That is the ambitious plan for this year’s Soccer World Cup, which will take place in Mexico, the United ...
Sponsoring nipples: this is how Vaseline has accompanied runners in the Madrid and Barcelona marathons
Cap, sunglasses and sunscreen to protect yourself from the sun, breathable clothing and comfortable and resistant footwear are some of the essential elements for ...
How has Fuze Tea transformed the “RTD Tea” category in Spain?
Ready-to-drink tea in Spain is experiencing a moment of unusual acceleration for a category with more than three decades of experience. Far from behaving ...
Fernando Machado returns to restaurants as Brand Director of Chipotle
Chipotle, the American chain of Mexican food restaurants, has appointed Fernando Machado, known for his work as Global Marketing Director at Burger King, as ...
Freepik becomes Magnific and consolidates itself as a creative artificial intelligence platform
Freepik is now Magnific. The company, founded in Malaga in 2010, changes its name and visual identity to consolidate its transformation from a company ...
Charlize Theron scales billboard to promote Netflix movie “Apex”
Outdoor advertising has long been more than just posters or static images on billboards and billboards. The medium has become an experiential platform whose ...
Birkenstock expands its brand and launches a collection of vegan nail polishes
Birkenstock continues to expand its brand territory with the launch of a nail polish collection within its Care Essentials line. The initiative introduces a ...
