Education
Nescafé “hacks” influencers with turquoise pixel to present its new product for generation Z
A mysterious turquoise pixel has invaded the social networks of some of the most prominent content creators in our country in recent days. Behind ...
Céline Dion’s possible return to the stage is communicated with outdoor advertising
“Pour que tu m’aimes encore” (So that you love me again), “Encore un soir” (One more night), “My Heart Will Go On” (My heart ...
AI has brought back the pulse of an industry that had been anesthetized for too long
There is an image that has been recurring to me in recent months. I participate in an event about generative AI – as an ...
Zara remains the most valuable Spanish brand, but Bankinter is the one that is growing the most, according to Kantar
The 30 most valuable Spanish brands have managed to grow despite a context marked by inflation and geopolitical instability. According to the Kantar BrandZ ...
What is tokenmaxxing: when spending more on AI is confused with being more productive
Until recently, a token was, to most, an invisible technical unit. A fragment of text processed by models such as ChatGPT, Claude or Gemini. ...
Chanel reinterprets a video clip of Kylie Minogue with Margot Robbie to promote its bags
A multiplied Margot Robbie walks through a scene that alludes to the streets of Paris and wearing different bags is the image that Chanel ...
Spotify launches SongDNA, a feature that highlights the creative origin of each song
Spotify is advancing its strategy to enrich the user experience on its platform with the launch of SongDNA, a new feature, still in beta, ...
Secondary jobs and overtime become “sponsors” to demand the professionalization of women’s football
Many players at the international level still cannot dedicate themselves to football full time. Today, a large proportion still combine high-level competitive sport with ...
“Los Angeles in full bloom”: the visual identity of the 2028 Olympic Games
California superbloom is the phenomenon by which thousands of wild flowers and plants germinate in deserts and hillsides, creating blankets of color, as a ...
Brands integrate into “The Devil Wears Prada 2” marketing with exclusive ads and products
Twenty years after their professional paths crossed, Miranda Priestly and Andy Sachs will meet again in “The Devil Wears Prada 2.” The sequel to ...
