Education
Allianz makes Spotify a road safety tool with songs that encourage “safer” driving
Road safety campaigns have been relying on emotional impact, fear or direct awareness for decades. Allianz Ireland wanted to explore another avenue: intervening in ...
Andrex addresses the fear of defecating during childbirth in its new advertising campaign
One of the most feared and least verbalized situations surrounding childbirth has become the focus of the new campaign by Andrex, a British toilet ...
The Pokémon universe revitalizes an airport in Japan to promote recovery after the earthquakes
Starting next July, Noto airport, in Ishikawa prefecture, Japan, will be for many one of the most attractive in the world. It will be ...
The chaotic launch of Swatch and Audemars Piguet watches leads to a reputation crisis
Long lines, resale or stores closed by the police have been some of the consequences of the global launch of Royal Pop, a collection ...
Ford highlights its competitive essence and the performance of its vehicles in its new European campaign
Cars as facilitators and enablers of everyday activities, but also of great feats and adventures is the idea that articulates the “Ready Set Ford” ...
Visa pays tribute to the universality of soccer with a global art collection
Works by more than 20 artists from five continents make up the global art collection with which Visa is celebrating the emotions and stories ...
LLYC wins Lowi’s creative account and this is its first campaign for the brand
Barely a year after renewing its identity and launching a new positioning on the occasion of its tenth anniversary, Lowi begins a new chapter ...
PETA promotes the vegan diet, humorously alluding to its benefits for sexual performance
A vegan diet can improve cardiovascular health and therefore lead to better erections. The idea, supported by various scientific studies, underlies PETA United Kingdom’s ...
Google unites imagination and Pixel AI in the immersive experience “The Cube”
Creativity, imagination and the possibilities of artificial intelligence to enhance them have been the focus of “The cube”, the installation that Google has deployed ...
Stella Artois portrays the automatic reflexes around beer in a campaign for its 0.0% version
Open a beer at the end of the work day. Hearing footsteps approaching. Automatically hide the bottle before the boss enters. That small, almost ...
