Education
Logos “disappear” from World Cup stadiums and Levi’s turns it into a communication opportunity
Logos covered with white cloth or names covered with stickers or adhesive tape. Beyond the goals, the concealment of non-sponsoring brands is already among ...
Revolut brings financial anxiety to the disturbing universe of Backrooms
Backrooms have gone from being a phenomenon born on the Internet to becoming one of the most recognizable imaginaries of contemporary horror. Its infinite ...
Kaiku Caffè Latte uses the rhythm of Henry Méndez to communicate its new stain-resistant lid
“Have you found out or not? That this cover has already changed“.The new song by Dominican singer Henry Méndez could well be part of ...
Nothing strips dancers and athletes to present its new open headphones
Nothing has introduced the new blue version of its Ear (open) headphones with a campaign that takes the brand’s own name into literal visual ...
Sainsbury’s combats food jargon with pop-up celebrating everyday products
At a time when interest and concern about health have brought food to the center of the conversation, and when trends and fads can ...
Coming soon Light & Lights: Conversations walking through the streets of Madrid
Light is creativity, it is the idea. The lights are the decision, the ability to say yes – or say no – and set ...
In the face of an economy based on doubt, truth emerges as a competitive advantage for brands
Globalization no longer works as it used to. For decades, big brands built their strength on a relatively stable combination of scale, awareness and ...
OpenAI creates trompe-l’oeil outdoor advertising to promote ChatGPT image generation
What would this façade reimagined by ChatGPT look like? That is the question that OpenAI answers in its new advertising campaign to promote ChatGPT ...
Ten legal and ethical keys to using AI in marketing without losing control
“We are going to try to explain the legal issue related to marketing and AI in a dynamic way, without going into many technical ...
Cervezas Victoria encourages fans to visualize the victory of the National Team with artificial intelligence
Visualization theory argues that recreating images, sensations and possible scenarios in the mind can help enhance skills and face challenges. It is what Cervezas ...
