Education
Tenerife Tourism seeks travelers with the “explorer gene” to redefine the destination experience
Tenerife Tourism has launched “Explorer Gene”, a campaign designed by LLYC that proposes identifying people with a genetic predisposition to exploration, associated with the ...
“Pay to participate” platforms in contests: the new contracting model that Aebrand denounces
The advertising industry has been trying for years to confront bad practices in contracting, whether public or private, such as unpaid competitions or minimum ...
Mercado Libre brings conversion to outdoor advertising with mupis that adapt the message in real time
Mercado Libre has presented “Custom Billboards”, a campaign that redefines the role of outdoor advertising by introducing personalization in real time and turning billboards ...
A speed radar for pedestrians: reflection on the rush of Lech beer
Compensating passersby for putting a little pause on their usual movement is the idea that articulates the new street marketing action of the Polish ...
Aveda and Auara launch “Purpose Water”, a fake product to make the value of water visible
Neither shampoo nor conditioner are the most important part of your hair care routine. It is water, and it is a resource that thousands ...
The Mafia Sits at the Table changes its name and is now called La Famiglia Sits at the Table
The restaurant chain La Mafia Sits at the Table finally changes its name, and will be called La Famiglia Se Sienta a la Mesa. ...
John Ternus will replace Tim Cook as CEO of Apple
Apple, which this year celebrates its 50th anniversary, has announced that John Ternus, until now Senior Vice President of Hardware Engineering, will replace Tim ...
“I feel a gratitude that I cannot express in words”: Tim Cook’s farewell letter
Apple has announced that John Ternus, until now Senior Vice President of Hardware Engineering, will be the company’s new CEO effective September 1 of ...
Cruzcampo makes the stretcher table the stage to reinterpret the Sevillana at the April Fair
Cruzcampo has brought its cultural positioning to the April Fair with a proposal that turns the everyday life of the stretcher table into a ...
Bolt introduces the “Riding Score” to evaluate the behavior of users in shared mobility
The mechanism of rating individual behavior to access services, proposed by fictions such as “Black Mirror”, begins to be transferred to specific contexts of ...
