Education
KFC Brazil “turns” its crispy batter into fabric to personalize garments
KFC understands that fashion celebrates what is different, what is exclusive and what is impossible to imitate and, in this sense, it considers that ...
Mexico City launches Xoli, a chatbot to help tourists during the World Cup
The Soccer World Cup promises to position the host cities as tourist destinations. That is why the Government of Mexico City has launched Xoli, ...
Kiwoko paraded at Fashion Week with designer Pablo Erroz
Madrid Fashion Week has established itself as a key stage for brands in the sector, but also for those from other industries in order ...
“Pill Guardian”: the smart pill box that works without internet to care for the elderly in rural Spain
In a context in which health innovation tends to concentrate in hyperconnected urban environments, a significant part of the population remains outside the technological ...
KFC creates jacket filled with pickles to promote its new pickle-inspired menu
Pickles obsess many consumers. So much so that social networks and digital platforms are full of recipes to prepare them at home and creative ...
Maxibon Australia imagines the daily life of a person turned into a cookie to advertise its cookie ice cream
What would happen if a person turned into a cookie? Maybe he would leave crumbs everywhere, he should be careful that the birds don’t ...
PonteCara is back, the event for real networking
There is a question that, despite being uncomfortable, is symptomatic in the professional field: how many people added by Linkedin in the last year ...
Paris Saint-Germain expands its brand with a cafe on the Champs-Elysées
The Paris Saint-Germain football team has already made inroads into areas such as art, fashion and music, and now continues its ambition to become ...
Air Wick opens “The House of Fragrances” and redefines its positioning towards the creation of environments
Air Wick has created “The House of Fragrances” in Madrid, an ephemeral pop-up open to the public for one day that functions as the ...
Cushelle turns toilet paper into a medium and launches a disposable magazine to read in the bathroom
Brands are increasingly looking for new ways to enter the consumer’s daily life. Cushelle, a British toilet paper brand, has chosen to intervene directly ...
